Today, Sleep Number Corporation (Nasdaq: SNBR), a wellness technology leader, kicked off its “Sleep Next Level™” brand positioning campaign, featuring Gabrielle Union and Dwyane Wade. The new films debut the brand's strategic partnership with global creative agency 72andSunny.

MINNEAPOLIS--(BUSINESS WIRE)-- Today, Sleep Number Corporation (Nasdaq: SNBR), a wellness technology leader, kicked off its “Sleep Next Level™” brand positioning campaign, featuring Gabrielle Union and Dwyane Wade. The new films debut the brand's strategic partnership with global creative agency 72andSunny.

The Classic Series contains the brand's most affordable beds, ranging from about $1,000 to $2,500 for a new queen mattress. The Performance Series is designed to focus on pressure relief. Expect to pay between $2,700 and $3,200 for a queen-size bed in the Performance line.

All Sleep Number® beds are designed and crafted in our award-winning U.S. manufacturing facilities located in Irmo, SC, and Salt Lake City, UT.

Sleep Number thinks it can help, with new smart-bed technology. And the new "Sleep Next Level" brand-positioning campaign highlights the options. Created by 72andSunny, and featuring actress Gabrielle Union and her husband Dwyane Wade, an NBA star who played for the Heat for 16 years.

The score range is 10-100. We consider scores between 60-85 (green) to be pretty great. Scores over 85 (navy blue) are extraordinary. Anything under 60 (yellow) might mean your sleep needs a little attention.

They vary in cost from $999 for the Sleep Number 360® C2 Smart Bed to $5,099 for the Sleep Number 360® i10 Smart Bed.

Sleep Number is a popular mattress and bedding company that is best known for its Sleep Number beds, which are made with an adjustable air mattress. Their beds offer a DualAir Adjustability feature, which allows couples to decide the firmness of their half of the bed, so no one has to compromise.

All Sleep Number® beds are designed and crafted in our award-winning U.S. manufacturing facilities located in Irmo, SC, and Salt Lake City, UT.

80% of NFL players have a Sleep Number® smart bed. Enhance your sleep game, too. Find the smart bed that's perfect for you.

"Numbers Game" demonstrates how individualized sleep on a Sleep Number smart bed helps contribute to better performance on the field, and underscores the fact that 80% of NFL players have a Sleep Number smart bed.

15 years Ordinary mattresses tend to need replacing every 8-10 years, but the Sleep Number® smart bed is designed to last 15 years or more. Sleep with confidence, as any warranted repair or replacement is also fully covered the first year, then prorated based on your purchase date.