What the Icy Hot Dry Spray TV commercial - When Pain Wears You Down: New Look is about.

The Icy Hot Dry Spray TV Spot is a commercial that features Shaquille O'Neal, a retired basketball legend. The commercial showcases the new look of the Icy Hot Dry Spray packaging, which has been updated with a sleek new design. The commercial aims to showcase the effectiveness of the product in providing relief for individuals who suffer from muscle and joint pain.

The TV spot begins with a shot of Shaquille O'Neal walking down a hallway while a voice-over narrates, "When pain wears you down." As Shaq reaches the end of the hallway, he leans against the wall, clearly in pain. The voice-over continues, "It's time to fight back with Icy Hot Dry Spray, the pain-relieving spray that goes on dry."

The camera then focuses on Shaq as he sprays the product onto his back, providing instant relief. The voice-over explains how the spray provides long-lasting relief from pain and how the new packaging is sleek and stylish.

The commercial ends with Shaq walking away with a smile on his face, clearly relieved of his pain. The voice-over encourages viewers to try the Icy Hot Dry Spray for themselves, saying, "Get back in the game with Icy Hot Dry Spray."

Overall, the commercial effectively communicates the benefits of the Icy Hot Dry Spray in a creative and engaging way. The use of Shaquille O'Neal as a spokesperson adds credibility to the product and should help to increase sales for the brand.

Icy Hot Dry Spray TV commercial - When Pain Wears You Down: New Look produced for Icy Hot was first shown on television on March 1, 2021.