What the Allstate TV commercial - Broken Resolutions is about.

Title: Allstate TV Spot 'Broken Resolutions'

Introduction:Allstate's TV spot 'Broken Resolutions' captures the common struggles individuals face when their New Year's resolutions start to crumble. With its relatable humor and impactful imagery, this commercial aims to connect with viewers and remind them of the importance of protecting the things that matter most.

Scene 1: New Year's Eve CelebrationThe commercial opens with a vibrant New Year's Eve party scene, filled with enthusiastic partygoers dressed in festive attire. Glasses clink, confetti fills the air, and the countdown to midnight begins.

Scene 2: Resolutions Being MadeAs the clock strikes midnight, the scene transitions to a montage of people making their New Year's resolutions. From hitting the gym and eating healthier to quitting bad habits and spending more time with loved ones, individuals eagerly declare their goals for the coming year.

Scene 3: The Unexpected HappensJust as the montage begins to build anticipation for the transformative year ahead, unexpected events start to unfold. One person slips on a banana peel, another accidentally smashes their phone while attempting an impromptu selfie. These comedic moments emphasize the unpredictability of life.

Scene 4: Allstate's PresenceIn the midst of the chaos, the camera zooms in on the Allstate logo, symbolizing the company's role in protecting individuals from life's uncertainties. The familiar Allstate spokesperson appears, delivering a reassuring message about the importance of having the proper insurance coverage.

Spokesperson (voice-over): "We know life doesn't always go according to plan. That's why Allstate has your back. With our comprehensive insurance coverage, you can focus on chasing your dreams, even when unexpected things happen."

Scene 5: The Resolution TwistAs the spokesperson continues, the previously shattered resolutions begin to transform into amusing alternative interpretations of success. The person who slipped on the banana peel turns it into a dance move while the person with the broken phone starts drawing incredible illustrations.

Scene 6: A Reminder to Protect What MattersAs the spot concludes, the Allstate logo reappears, accompanied by a powerful message: "Protect what matters most. Leave the risks to us."

The commercial effectively captures the essence of Allstate's brand by blending humor, relatability, and a sincere call to action. It reminds viewers that Allstate understands life's unexpected occurrences and encourages them to seek protection.

Conclusion:Allstate's TV spot 'Broken Resolutions' resonates with viewers on a personal level, capturing the struggles and humor inherent in the pursuit of New Year's resolutions. By using relatable scenarios and emphasizing the importance of insurance coverage, the commercial successfully reinforces Allstate's commitment to protecting what matters most.

Allstate TV commercial - Broken Resolutions produced for Allstate was first shown on television on January 7, 2018.