“E la vita, la vita” by Cochi and Renato, written with Dario Fo and Enzo Jannacci, has been chosen for the new Nutella ad. Lo Stato Sociale, a band from Bologna, performs the song. This bursting-with-energy version represents Nutella's essence perfectly.

Pietro's son gave a lot of thought and decided to name it 'Nutella'. The names came into existence by combining two words. The first 'nut' from 'hazelnut' and 'Ella', a suffix of positivity. The letter 'N' in the logo is in black and the rest of the letters are in the colour red.

Craig Kelly (actor)

Ferrero, originally from Piedmont in Italy, turned this tricky problem into a smart solution by creating a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. The precursor to Nutella® was born!

This changed the product to a chocolate spread and Michele decided to call it Supercrema. Only in 1964, was the birth of Nutella as we know it today when it was introduced to the UK market. At that point, they decided to select the name Nutella from the English word “Nut” and the Latin word “Ella” meaning sweet.

Alex R - Voice Artist From urban to sultry via RP Alex has been the TV voice of Cadbury Dairy Milk Biscuit, Dentyl Active Mouthwash and Britney Spears Perfume as well as Thistles Shopping Centre's cinema campaign plus many others.

Ferrero That's why Ferrero wrapped a heart of Nutella® in a biscuit that's as delicious as homemade ones.

Ferrero, originally from Piedmont in Italy, turned this tricky problem into a smart solution, creating a sweet paste made from hazelnuts, sugar and just a little of the rare cocoa. The ancestor of Nutella® was born.

But since it has the word “nut” in the title, and a picture of two hazelnuts on the label, Nutella is implicitly positioned as a food that doesn't just taste good – it actively nourishes you. True or not, that's pretty much the Platonic ideal of a superfood.

Nutella (US: /nuːˈtɛlə/ noo-TEL-ə, UK: /nʌˈtɛlə/ nuh-TEL-ə, Italian: [nuˈtɛlla]) is a brand of sweetened hazelnut cocoa spread. Nutella is manufactured by the Italian company Ferrero and was introduced in 1964, although its first iteration dates to 1963.

Some sources say the name comes from an old German word alia, meaning "all," or alja meaning "other," while others point to modern Hebrew, where Ella means "goddess," and also "terebinth tree." And Ella is a Spanish personal pronoun meaning "she" and "her." Ella is most commonly pronounced "el-luh."

model Shimona Rashi In 1994, confectionery giant Cadbury Dairy Milk launched an iconic commercial featuring model Shimona Rashi dancing with abandon on a cricket field.