Advertising must be interruptive - that is, it should make you stop thumbing through the newspaper or thinking about your day long enough to read or hear the ad. To work, advertising must also be credible, unique, and memorable. Like all effective marketing support, it must be built upon a solid positioning strategy.

5 Tips for Creating an Effective TV Commercial

1. Represent Your Brand Clearly. Using both verbal and visual cues, your brand's name, logo and perhaps even the product itself should be conveyed throughout the commercial.
2. Create a Storyline or Jingle.
3. Develop a Signature Character or Theme.
4. Keep it Simple.
5. Don't Cut Corners.

Work with a media agency: Agencies are media experts, so you can count on them to know how to make a commercial for a small business. They can also help with buying TV advertising. Ask for samples of ads they have created before to know what quality you can expect and determine pricing.

A good (and simple) story: A good storyline has a beginning, a middle, and an end with tension and resolution. Commercials that use the principles of good storytelling will immediately capture the audience's attention and elicit some sort of emotional reaction.

While television advertising can be expensive, especially during prime time and popular TV shows, it's still one of the most effective ways to reach a large audience. The cost can be justified if the ad is well designed and placed in the right program.

Why TV advertising? TV advertising is the most effective tool available to businesses pursuing greater market share, brand awareness and sales revenue. It allows brands to reach mass audiences and target specific viewing groups in a trusted environment that remains a fixture in our daily routines.

How to make a video ad

1. Open Canva. Launch the maker tool by going to Canva and searching for "Video Ad." Choose the free video template that best fits your needs.
2. Add free footage, images, and graphics.
3. Add short, impactful text.
4. Enhance with animations, music, or stickers.
5. Double-check, download, and share.

There are several ways to measure the effectiveness of an advertising campaign:

1. Set a Specific Goal. Setting a clear goal for your advertising campaign is key to measuring its success.
2. Analyze Site Traffic.
3. Review Lead Quality.
4. Analyze Key Metrics Before and After.
5. Survey Testing.

These can range from £30,000 for a straightforward animated TV commercial to £250,000 and above for a blockbuster TV advert with top stars and a famous music track. It's possible to start your TV advertising campaign for as little as £80K.

TV Advertising is mainly sold in two ways. CPT and Spot Cost. But when you break it down, it actually makes sense. It may seem logical initially to buy TV Advertising on a spot by spot basis, but this is almost counter-intuitive to your primary goal, using the TV Advertising medium to build brand exposure.

It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs.

A Commercial Lead is broadly defined as: Typically, a commercial manager who provides leadership and management to a small team and actively seeks to build their capability.