What the Welchs TV commercial - The World’s Toughest Antioxidants is about.

Welch's TV spot titled 'The World’s Toughest Antioxidants' is a unique ad that showcases the brand's commitment to using high-quality ingredients in their juices and products. The commercial opens with a close-up shot of a blueberry, which is then followed by a series of images of various fruits and vegetables. The voiceover then emphasizes that while these fruits and vegetables may look good, they are no match for the tough conditions they face including extreme weather, pests, and pollutants.

This is where Welch's comes in, as the ad highlights that their products are made with Concord grapes, which are known for their tough skins and high concentration of antioxidants. The Concord grapes are then shown being picked and carefully mashed, before finally being turned into Welch's signature juice.

The commercial's message is simple: if you want to stay healthy and protected from the harsh conditions of the world, you need the world's toughest antioxidants, which can only be found in Welch's products. The ad closes with the tagline, "The World's Toughest Antioxidants. Welch's. Tough as guts."

Overall, the commercial is effective in presenting Welch's as a brand that prioritizes quality and health, and it cleverly uses the concept of toughness to appeal to consumers who want to feel confident that what they are drinking is truly beneficial for their bodies.

Welchs TV commercial - The World’s Toughest Antioxidants produced for Welch's was first shown on television on October 15, 2018.