Charlie Day PURCHASE, N.Y., Feb. 17, 2022 /PRNewswire/ -- MTN DEW® joins forces with actor and all-around funny man, Charlie Day, in an epic partnership taking aim at traditional advertising. MTN DEW, the original instigator brand, prides itself on taking a humorous approach in ads and life.

This Super Bowl, transport into the world of Mtn Dew Major Melon™. Whoever counts all the bottles of #MTNDEWMAJORMELON in our Super Bowl ad first, could win a million dollars. The ad features WWE Superstar and actor John Cena who will bring the larger than life flavor to fans nationwide.

1965 Mountain Dew launches its first campaign, "Ya-Hoo Mountain Dew . It'll tickle your innards." 1966 Mountain Dew gains popularity with new tag line tag line, "Ya-Hoo, Mountain Dew !" 1973 The third Mountain Dew slogan, "Put A Little Ya-Hoo in Your Life," debuts.

Mtn Dew built its influencer team with five best-in-class outdoors enthusiasts. Team members include outdoorsman and country music star Chase Rice, pro anglers Gerald Swindle and Brian Latimer, a leading female outdoorswoman, Hannah Barron, and hunting thought leaders, Drury Outdoors.

Buffalo Wild Wings Mountain Dew Just Dropped a New 'Legend' Flavor, But You Can Only Get It at Buffalo Wild Wings.

“DO THE DEW” is the original slogan of Mountain Dew.

Ben Affleck (and Jennifer Lopez) Star in Dunkin's Super Bowl Ad - Plus He Reveals His Coffee Order. Nicholas Rice is a Staff Editor for PEOPLE Magazine.

Origin. Tennessee bottlers Barney and Ally Hartman developed Mountain Dew as a mixer in the 1940s. Soft drinks were sold regionally in the 1930s, and the Hartmans had difficulty in Knoxville obtaining their preferred soda to mix with liquor, preferably whiskey, so the two developed their own.

To be considered a true influencer, one must have a significant fanbase, strong engagement, and credibility with their audience. Therefore, measuring the effectiveness of any influencer requires you to look at not just the number of followers they have but the level of influence they hold over those followers.

Embracing the power of online social media, Mountain Dew has created a strong presence across top networks including YouTube, Twitter and particularly Facebook. Sporting more than 35,000 followers on Twitter and nearly 4.5 million Facebook fans, Mountain Dew has secured itself within the social network space.

A new flavor they're calling MTN DEW Legend. Incorporating the tastes of blackberry, citrus and ginger into the original flavor of MTN DEW, the new drink makes its debut March 3.

Description. Legend is a Blackberry Citrus flavor of Mountain Dew and has a black look.