The brand says Mr. Peanut's funeral will be the subject of its Super Bowl spot. It turns out killing off the iconic 104-year-old nut had to do with the phenomenon of how people mourn the deaths of fictional characters, such as Iron Man, according to a creative leader behind the campaign.

Mr. Peanut - full name Bartholomew Richard Fitzgerald-Smythe - was born in 1916, when schoolboy Antonio Gentile submitted his design for an anthropomorphic peanut mascot to a Planters contest.

Maybe so ridiculous the world's most famous legume sacrificing himself to save others the news spread quickly like butter peanut butter then parent company Kraft Heinz revealed it has purchased ad

1916. The MR. PEANUT® character was born when schoolboy Antonio Gentile submitted his sketch to win the PLANTERS® brand contest for a brand icon. A commercial artist later added a top hat, a monocle and a cane.

History. Planters Peanut Company was founded in 1906 in Wilkes-Barre, Pennsylvania by Amedeo Obici, and incorporated two years later as the Planters Nut and Chocolate Company. In 1916, a young schoolboy, Antonio Gentile submitted drawings of an anthropomorphic peanut to a design contest.

In February 2021, Kraft Heinz announced it will sell Planters and its other nuts businesses to Hormel for $3.35 billion.

On January 22, 2020, in a morbid bit of pre-Super Bowl marketing, Planters took to the internet to announce that Mr. Peanut® - the dapper little legume who has been peddling Planters peanuts for more than a century - has died at the ripe old age of 104.

He is depicted as an anthropomorphic peanut in its shell, wearing the formal clothing of an old-fashioned gentleman, with a top hat, monocle, white gloves, spats, and cane. He is reported of British heritage and has the proper name of Bartholomew Richard Fitzgerald-Smythe.

History. Planters Peanut Company was founded in 1906 in Wilkes-Barre, Pennsylvania by Amedeo Obici, and incorporated two years later as the Planters Nut and Chocolate Company. In 1916, a young schoolboy, Antonio Gentile submitted drawings of an anthropomorphic peanut to a design contest.

Peanut is the advertising logo and mascot of Planters, an American snack-food company owned by Hormel. He is depicted as an anthropomorphic peanut in its shell, wearing the formal clothing of an old-fashioned gentleman, with a top hat, monocle, white gloves, spats, and cane.

Planters was founded by Italian immigrant Amedeo Obici in Wilkes-Barre, Pennsylvania. He started his career as a bellhop and fruit stand vendor in Scranton, Pennsylvania. Obici later moved to Wilkes-Barre, opened his own fruit stand, and invested in a peanut roaster.

Peter Pan is prioritizing its most popular inventory items to improve efficiency at the plant and keep up with demand. Other offerings have been temporarily axed from production lines because “we're not able to source the one-off ingredients or packaging items we need,” said Hudson.