What the General Motors TV commercial - Welcome to Generation E Feat. Bethany Hamilton, Malcolm Gladwell, is about.

General Motors has recently released a TV spot titled 'Welcome to Generation E' featuring the likes of Bethany Hamilton and Malcolm Gladwell. The spot showcases a glimpse into what the future holds for electric cars and the people who drive them.

The ad is set to the upbeat tune of FNDTY's song, and it starts by showing various individuals going about their daily lives while driving their electric cars. From going to work to taking the kids to school, these people value the efficiency and environmental-friendly nature of electric cars.

The spot then cuts to Bethany Hamilton, the inspiring surfer who lost her arm in a shark attack. Hamilton is shown driving her electric car to the beach, where she confidently takes on the waves and shows that nothing can hold her back. This segment highlights the idea that our cars can take us to great places and empower us to live our lives to the fullest.

The ad also features Malcolm Gladwell, the acclaimed author and journalist, who shares his thoughts on the innovation and progress that electric cars bring. Gladwell believes that this is the beginning of a new era, a generation of drivers who are making a positive impact on the environment while enjoying a seamless driving experience.

Overall, the 'Welcome to Generation E' TV spot by General Motors showcases the benefits of electric cars and introduces viewers to the people who are leading the way in this exciting and innovative field. The ad inspires us to embrace the future and join the movement towards a more sustainable way of transportation.

General Motors TV commercial - Welcome to Generation E Feat. Bethany Hamilton, Malcolm Gladwell, produced for General Motors was first shown on television on February 14, 2021.