What the ADT TV commercial - What Do You Want to Keep Safe: Evolving is about.

The ADT TV Spot 'What Do You Want to Keep Safe: Evolving' is a heartwarming and impactful commercial that highlights the evolution of technology and its role in keeping us safe.

The commercial starts with a grandfather and his grandson playing in the backyard. The grandfather asks the boy what he wants to keep safe, to which he responds with a simple "everything." The grandfather smiles and looks up at the sky, where a drone equipped with a camera is hovering overhead.

The camera then takes the viewers on a journey through time, showcasing the evolution of technology and how it has transformed our lives. The camera takes us from the days of the rotary phone and radio to the era of the smartphone and smart home technologies.

As the camera pans through various settings, we see how ADT has evolved alongside technology, offering more sophisticated and reliable solutions for keeping our loved ones and possessions safe. From the simple security systems of the past to the advanced home automation systems of today, ADT has been at the forefront of the industry, keeping pace with technological advancements.

The commercial ends with the grandfather and grandson back in the backyard, where the drone hovers overhead, offering an additional layer of security and peace of mind. The message is clear - no matter what we want to keep safe, be it our families, pets or possessions, ADT has the expertise and technology to help us achieve it.

In summary, the ADT TV Spot 'What Do You Want to Keep Safe: Evolving' is a visually stunning commercial that effectively showcases the evolution of technology and its role in keeping us safe. The commercial delivers a clear message that ADT is a reliable partner in ensuring our safety and security in an ever-changing world.

ADT TV commercial - What Do You Want to Keep Safe: Evolving produced for ADT was first shown on television on August 27, 2019.