Progressive TV commercial - Giddy Up
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What the Progressive TV commercial - Giddy Up is about.
"Giddy Up!" is a television commercial that is part of Progressive's car insurance campaign. The ad features the popular Progressive Insurance spokeswoman, Flo, as she rides on a motorcycle with her colleague, Jamie.
As the two colleagues ride their motorcycle on the open road, they come across a group of cowboys who are also riding horses on the road. The cowboys challenge Flo and Jamie to a race, to which Flo confidently accepts while riding her motorcycle. The commercial then cuts to a montage of the two groups racing through winding roads, mountain passes, and wide-open desert spaces.
The "Giddy Up!" TV spot does not directly reference any information about Progressive's car insurance policies, nor does it explicitly highlight any of the company's features or benefits. Rather, it focuses on promoting the company's brand identity and values by showcasing its sense of humor, quirkiness, and willingness to take risks. The ad aims to demonstrate that Progressive is a company that values and prioritizes its customers' experiences, even if it means pushing the boundaries of conventionality.
Through "Giddy Up!" and other similarly irreverent advertisements, Progressive has established itself as a company that is seen as approachable, friendly, and relatable. The commercial highlights the company's commitment to providing innovative solutions to its customers' needs, and it underscores the company's ongoing efforts to stay current with trends in technology, customer service, and marketing. For viewers, the ad leaves a lasting impression and reinforces the Progressive brand as one that is synonymous with excitement, fun, and adventure.
Progressive TV commercial - Giddy Up produced for Progressive was first shown on television on March 8, 2015.
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Progressive
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Agenices of the Progressive TV Spot, 'Giddy Up'
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