Cerveza Pacifico TV commercial - Let Go
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What the Cerveza Pacifico TV commercial - Let Go is about.
Cerveza Pacifico's TV spot, titled 'Let Go,' features the enchanting and soulful song by Donavon Frankenreiter. This captivating advertisement invites viewers on a journey to embrace the carefree spirit of the Pacifico lifestyle.
The ad opens with a mesmerizing aerial shot of a secluded beach, overlooking turquoise waters that stretch into the horizon. The camera pans to a group of friends gathered around a bonfire, their faces illuminated by the warm glow. They share laughter and camaraderie, forming a tight-knit bond that embodies the essence of Pacifico's brand.
As the first strums of Donavon Frankenreiter's charismatic guitar play, the scene transitions to various individuals enjoying moments of liberation and sheer bliss. A lone surfer wipes out on a massive wave, only to resurface with a contagious smile, undeterred by the ocean's power. A couple takes a spontaneous leap from a cliff, their exhilaration palpable as they plunge into the crystal-clear waters below.
The visuals intertwine seamlessly with the lyrics of Donavon Frankenreiter's song, creating a euphoric synergy that resonates deeply with the audience. The lyrics, "Let go, let it go, let it go. Set yourself free," become an anthem for those seeking an escape from the constraints of everyday life.
The ad continues to showcase moments of pure joy and genuine connection. Friends gather around a beach bonfire, toasting their Pacifico beers as the sun sets on another unforgettable day. Weekend warriors embark on impromptu road trips, taking in the rugged beauty of the coastline as their worries dissipate into the wind.
This TV spot expertly captures the essence of Cerveza Pacifico, inviting the audience to join in the celebration of life's simple pleasures. It encapsulates the notion of letting go and embracing the freedoms that come with immersing oneself in nature's wonders.
Through its seamless visual storytelling and the captivating sound of Donavon Frankenreiter's melodic creation, the 'Let Go' TV spot encapsulates the essence of Cerveza Pacifico, leaving viewers with a lingering sense of adventure and an irresistible urge to let go and embrace life's purest moments.
Cerveza Pacifico TV commercial - Let Go produced for Cerveza Pacifico was first shown on television on April 17, 2023.
Song from commercial Cerveza Pacifico TV Spot, 'Let Go' Song by Donavon Frankenreiter
"Free" by Donavon Frankenreiter
"Free" is a song by American musician and professional surfer Donavon Frankenreiter. The song was released in 2004 on his self-titled debut album "Donavon Frankenreiter". The song was co-written by Frankenreiter and his friend Jack Johnson, who also produced the album.
Lyrics and Meaning
The lyrics of the song embody the laid-back spirit of surfing and the carefree attitude that often accompanies it. The song talks about letting love be like the fading sky and drifting all night until the new sun rises. The chorus of the song goes:
> We could be free > If we only knew we were
The song speaks about the freedom that comes with letting go of expectations and simply living in the moment.
Reception and Legacy
"Free" became one of Frankenreiter's most popular songs and helped to establish him as a solo artist. The song has been featured in various films, TV shows, and commercials. It has also been covered by other artists, including the Australian singer-songwriter Cody Simpson.
In 2023, Devon Allman and Donavon Frankenreiter performed at the Air Products Americaplatz at Levitt Pavilion SteelStacks in a free music festival.
Videos
Watch Cerveza Pacifico TV Commercial, 'Let Go'
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Advertisers
Advertisers of the Cerveza Pacifico TV Spot, 'Let Go' Song by Donavon Frankenreiter
Cerveza Pacifico
Cerveza Pacifico is a popular Mexican beer company that has become a household name both locally and internationally. Founded in 1900, the company has been producing high-quality beer for more than a...
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