What the Constant Contact TV commercial - Powerful Stuff: Chess is about.

The Constant Contact TV spot, 'Powerful Stuff: Chess', is a gripping and visually stunning ad that highlights the power of communication and strategy in business. The ad features two chess players in the midst of a game, highlighting the importance of each move and the impact it has on the bigger picture. The intensity of the game is heightened by the use of dramatic music, setting the stage for a powerful message about the importance of effective communication in achieving success.

Throughout the ad, the chess players strategize and communicate with each other, highlighting the importance of teamwork and collaboration in achieving a common goal. The message of the ad is clear: effective communication and a strategic approach to problem-solving can help businesses to succeed in even the most challenging situations.

The use of chess as a metaphor for business is particularly effective, as the game requires players to think several moves ahead and consider both short and long-term goals. In the same way, successful businesses must be able to anticipate challenges and opportunities and be adaptable in their approach.

Overall, the Constant Contact TV spot, 'Powerful Stuff: Chess', is a visually stunning and powerful ad that effectively communicates the importance of effective communication and strategic thinking in achieving success in business. Its use of chess as a metaphor for business serves as a reminder to businesses of all sizes that success requires both skill and strategy.

Constant Contact TV commercial - Powerful Stuff: Chess produced for Constant Contact was first shown on television on September 10, 2017.