The ad, directed by Rodrigo Saavedra via Hobby Film, is set to Stevie Wonder's "Superstition" and benefits from diverse casting and great costumes.

The beer brand signed up to a multi-year sponsorship deal with the UEFA Women's Champions League and UEFA Women's Euros in 2021. The campaign centres on a key ad, titled Cheers to All Fans, Men Included, in which we see women fans demonstrating their commitment to the sport.

Open Your World Heineken's “Open Your World” tagline has been around for years, but when the brand tested it recently, there was pushback for the first time. “The main pushback was, if you look at that tagline in a rational way, it asks the consumer to do something,” says Di Tondo.

It turns out that the group from the beer commercial is Clairy Browne & The Bangin' Rackettes. They're an Australian group who dropped their debut album, Baby Caught the Bus, in November of 2011.

The world's second-largest brewer has been facing boycott calls on social media after a report that showed the company has introduced 61 new products in the Russian market even after it announced plans to exit the country in March 2022.

Funk funk rock pop soul Superstition (song)

Van Ruiten said Heineken is aiming to put 25% of its “brand” investment into the alcohol-free category, with an aim for Heineken 0.0 to be the world's largest non-alcoholic beer brand. She added changes in alcohol consumption are already being seen.

Heineken® is launching a global advertising campaign titled “Cheers with No Alcohol. Now You Can” to celebrate the fact that it is now easier than ever for everyone to share social moments regardless of whether they are drinking alcohol or not.

Heineken's mission statement is "To “Brew a better World” and its 2016 annual report shows how both profits and purpose are pouring from the beer manufacturer's business."

Heineken is a patronymic surname meaning "son of little Hein" (Henry). Notable people with the surname include: Agnes Heineken (1872–1954), German politician. Carl Heinrich von Heineken (1707–1791), German art historian. Christian Heinrich Heineken (1721-1725), German child prodigy.

"Ça plane pour moi" is a three-chord rock song that features nonsensical French lyrics with occasional lines in English.

Meet the girl who sang and did a mean charleston on Heineken's Skyfall ad: New Zealand songstress Gin Wigmore. Gin – is that as in the juniper-based liquor? No, Gin is short for Virginia. The 27-year-old singer – already platinum-selling in her native New Zealand – releases her latest single 'Man Like That' tomorrow.