Audible Inc. is a popular digital audiobook platform that specializes in producing and distributing audio content for listeners from around the world. The platform recently released a television commercial featuring three well-known celebrities which became an instant hit with its audiences.
The Audible Inc. TV spot, 'Breakthrough' features Kelly Rowland, Sara Bareilles, and Daveed Diggs, who share their personal experiences of how listening to audiobooks has helped them break through various challenges in their lives. The commercial is geared towards promoting the message of how listening to audiobooks can be a life-changing and empowering experience for anyone, regardless of their background or circumstances.
The two-minute commercial begins with Kelly Rowland, the Grammy award-winning singer, who shares how listening to an audiobook helped her overcome her fear of flying. As she speaks, we see a young girl, who is portrayed as a budding astronaut, struggling to find the courage to pursue her dream of space exploration. Her fear is represented as a pulsing, glowing blue heart tattoo on her chest. Kelly's soothing voice encourages her to overcome her fear and chase her dreams. The young girl is inspired and we see her take steps towards achieving her goal.
Next, we see Sara Bareilles, the American singer-songwriter, who shares how listening to audiobooks has helped her overcome her creative blocks. As she speaks, we see a woman, who is a budding writer, struggling to come up with ideas for her book. Her creative block is represented as a glowing red sphere that consumes her. Sara's nurturing voice encourages her to keep writing and not give up. We see the woman scribbling down her thoughts into a journal, and the creative block slowly fades away.
Finally, we see Daveed Diggs, the Broadway star and actor, who shares how audiobooks helped him overcome his reading difficulties and gain a newfound appreciation for literature. As he speaks, we are shown a young boy, who struggles with reading, and finds little interest in books. His reluctance is represented by a dark cloud that follows him around. Daveed's comforting voice encourages him to never give up and to find the stories that he loves. We see the boy slowly discover the joy of reading, as the cloud slowly vanishes into thin air.
The Audible Inc. TV spot, 'Breakthrough' is a powerful and inspiring commercial that encapsulates the true impact of audiobooks on people's lives. The commercial promotes the message that audiobooks can be empowering and life-changing for anyone who listens to them. Through the experiences of Kelly Rowland, Sara Bareilles, and Daveed Diggs, the commercial encourages people to overcome their fears, unleash their creativity, and find joy in literature.
Audible Inc. TV commercial - Breakthrough produced for Audible Inc. was first shown on television on May 17, 2023.
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Audible Inc. is an Amazon-owned company that specializes in producing and selling audiobooks and other audio entertainment. The company was founded in 1995 by Don Katz and is headquartered in Newark,...