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What the Build-A-Bear Workshop TV commercial - Open House: Making Gifts With Heart is about.

Build-A-Bear Workshop's newest television spot, "Open House: Making Gifts With Heart," starring Sara Gore, showcases the magic of building a treasured gift for loved ones with all of the special touches that make it truly personal. The ad features a family visiting Build-A-Bear Workshop's open house and creating their own stuffed animals from start to finish, including stuffing the bear, sewing the fur and adding personalized clothing and accessories. The open house environment is fun and inviting, and the staff members are extremely knowledgeable and helpful, guiding the family through each step of the process.

The ad emphasizes the importance of creating a personalized gift that comes from the heart and how Build-A-Bear Workshop is the perfect destination for families to build something unique and special. The commercial highlights the joy and excitement that comes with building a stuffed animal at Build-A-Bear Workshop, emphasizing the creativity and care that goes into each and every stuffed animal created.

The TV spot "Open House: Making Gifts With Heart" showcases the emotion and happiness that comes with a personalized gift and encourages viewers to visit Build-A-Bear Workshop for an unforgettable experience. With Sara Gore as the star of the commercial, it feels like visiting Build-A-Bear Workshop is visiting an old friend. This commercial is a perfect example of Build-A-Bear Workshop's philosophy of creating heartfelt and memorable gifts that are sure to be cherished forever.

Build-A-Bear Workshop TV commercial - Open House: Making Gifts With Heart produced for Build-A-Bear Workshop was first shown on television on December 2, 2019.

Frequently Asked Questions about build-a-bear workshop tv spot, 'open house: making gifts with heart' featuring sara gore

Guests who visit a Build-A-Bear Workshop® store enter a recognizable and distinctive teddy bear themed environment consisting of eight stuffed animal-making stations: Choose Me, Hear Me, Stuff Me, Stitch Me, Fluff Me, Dress Me, Name Me and Take Me Home®.

Features

  • Make your own furry friend using the stylus and microphone in all of the Build-A-Bear Workshop stations including Choose Me, Stuff Me, Fluff Me and Name Me.
  • Choose from 8 different characters - Dimple Teddy, Sassy Kitty, Mocha Bunny, Marvelous Monkey, Velvet Teddy, Friendly Frog, Playful Puppy, Pink Poodle.

The Most Fun You'll Ever Make “The Most Fun You'll Ever Make” – that's the motto behind the iconic global retailer, Build-A-Bear Workshop, which offers guests the opportunity to make personalized stuffed animals, including adding smells, sounds and outfits.

Trademarks / Copyright The Build-A-Bear name and logos and are trademarks of Build-A-Bear. Nothing contained on the Website should be construed as granting, by implication or otherwise, any license or right to use any trademark displayed on the Website without the express written permission of Build-A-Bear.

Our mission is a natural extension of the Build-A-Bear vision, which is to empower kids of all ages to express themselves in a safe, warm space through services, experiences and, of course, furry friends! Through our company's vision, our Guests rediscover - and celebrate - the heart of childhood.

Love my manager, love my coworkers, and love having the chance to make the day of people of all ages. Not the best pay and don't get a lot of hours (I'm part time along with my other Bear Builder coworkers, so it's understandable) but every shift is so much fun! I use this as my “fun job” and I don't regret it at all!!

It's true that our furry friends appeal to kids of all ages. But please note that our stuffed animals are appropriate for kids ages 2 and up. Our clothing and accessories are appropriate for children ages 3 and up. You may check our product packaging as a guide for product safety and age-play appropriateness.

With the growing popularity of brand enthusiasts and collectors, along with the trend of "kidulting", where adults seek traditional childhood toys, the brand has put focus on appealing to a demographic that may have visited Build-A-Bear as a child and is now returning.

The stuffed animals have sparked backlash from conservatives who believe drag is connected to child "grooming," though the bears are made for adults and only available online in the store's "Bear Cave" for customers 18 and older. According to Build-A-Bear, adults and teens make up about 40% of their customer base.

Our furry friends all have a base cost and the total cost to Build-A-Bear depends on the clothing and accessories you choose or don't choose to add to your stuffed animal.

Also, each of our animals is made with a unique bar code that is placed inside of it when it's made. We also give each animal a "birth certificate" with that number so it is tied to the purchaser. Found animals can be returned to the store where we can contact the person who lost it.

It's true that our furry friends appeal to kids of all ages. But please note that our stuffed animals are appropriate for kids ages 2 and up. Our clothing and accessories are appropriate for children ages 3 and up. You may check our product packaging as a guide for product safety and age-play appropriateness.

Videos

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Actors

Actors who starred in Build-A-Bear Workshop TV Spot, 'Open House: Making Gifts With Heart' Featuring Sara Gore

Sara Gore photo
Advertisers

Advertisers of the Build-A-Bear Workshop TV Spot, 'Open House: Making Gifts With Heart' Featuring Sara Gore

Build-A-Bear Workshop TV commercial - Open House: Making Gifts With Heart
Build-A-Bear Workshop

Build-A-Bear Workshop is a company that offers a unique and interactive experience for children and adults to create their own customized teddy bear or other stuffed animal. The company was founded in...

Agenices

Agenices of the Build-A-Bear Workshop TV Spot, 'Open House: Making Gifts With Heart' Featuring Sara Gore

Build-A-Bear Workshop TV commercial - Open House: Making Gifts With Heart
JWT

JWT, also known as J. Walter Thompson, is an advertising agency headquartered in New York City. The company was founded in 1864 by James Walter Thompson, and it is considered one of the oldest and mos...

Build-A-Bear Workshop TV commercial - Open House: Making Gifts With Heart
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

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