The TurboTax Live TV Spot, 'Automatized Café' is a clever and entertaining advertisement that showcases how TurboTax can simplify tax preparation for their clients. In this commercial, TurboTax sets up a unique pop-up café that is fully automated and designed to show how tax preparation could be more effortless than ordering a cup of coffee.
The ad starts with a person walking into the café and approaching a kiosk. The kiosk, being fully automated, prompts this individual to answer a few questions, much like a quick tax intake form. Once the questions are complete, TurboTax's software checks the answers for mistakes or missing information and then sends the person off to the next station, where a robot processes the information. The robot prints out a receipt with all the details, just like a coffee order.
The subsequent stations feature a person double-checking the receipt for accuracy, much like a barista, and then presenting the customer with a TurboTax Live expert who can answer any question related to tax preparation. The commercial ends with the customer receiving a perfectly made-fresh cup of coffee and walking out satisfied, having completed a tax return easily.
The commercial highlights how TurboTax Live precisely automates the tax preparation process through their software, enabling their clients to get expert assistance while giving them peace of mind that their tax return is accurate and precise. The ad manages to portray the tax visit process as accessible and hassle-free, making it an ideal tool for busy people who want to avoid the complexities of tax filing.
In conclusion, TurboTax Live TV Spot, 'Automatized Café,' is an entertaining commercial that showcases the ease and simplicity of tax preparation through TurboTax's software. It's a humorous approach to a typically stressful process, which can help viewers feel more at ease when it comes to arranging their taxes.
TurboTax Live TV commercial - Automatized Café produced for TurboTax was first shown on television on February 24, 2019.
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