Volkswagen ID. BUZZ TV commercial 2019

Volkswagen ID. BUZZ TV commercial - Hello Light

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What the Volkswagen ID. BUZZ TV commercial - Hello Light is about.

Title: Volkswagen ID. BUZZ TV Spot - 'Hello Light': Rediscovering Freedom on the Road

Introduction:The Volkswagen ID. BUZZ TV Spot - 'Hello Light' features a captivating song by Simon & Garfunkel that immediately transports viewers back to a time of peace, love, and open roads. This advertisement beautifully captures the essence of the iconic 1960s, serving as a reminder of the freedom, harmony, and connection that the Volkswagen brand seeks to provide through its innovative ID. BUZZ electric vehicle. The combination of nostalgic music, stunning visuals, and Volkswagen's commitment to sustainable transportation makes this TV spot a must-watch for anyone longing for a modern twist on a classic era.

Synopsis:The TV spot opens with a panoramic shot of a picturesque countryside bathed in the warm light of dawn. As the camera pans across a winding road, a classic Volkswagen van appears, brought back to life in its electric incarnation as the ID. BUZZ. The van, resplendent in its retro design yet infused with futuristic elements, symbolizes the perfect fusion of the past and present.

Simon & Garfunkel's timeless hit song, "The Sound of Silence," begins playing softly in the background, setting the nostalgic tone. As the van cruises down the road, the scenery morphs, transporting viewers through various eras of cultural change, from the magical '60s to the vibrant '70s and beyond. The ID. BUZZ seamlessly blends into each era, effortlessly embodying the spirit of the time and captivating the hearts of all who witness its journey.

The spot showcases the ID. BUZZ's versatility by highlighting its features: spacious, comfortable seats, advanced connectivity, state-of-the-art technology, and a fully electric powertrain. Despite modern advancements, the authenticity and craftsmanship that Volkswagen has always been known for shine through.

As the nostalgic journey continues, the van encounters a group of friends gathered around a campfire, reminiscent of the Woodstock era. They instinctively gravitate towards the ID. BUZZ, drawn to its undeniable allure. The sense of community and connection that the van fosters is palpable, reinforcing the spirit of harmony and unity that has driven Volkswagen since its inception.

The final scene shows the ID. BUZZ parked on a pristine beach at sunset, with passengers stepping out to embrace the refreshing ocean breeze. The advertisement ends with the tagline, "Hello Light," as the van's LED headlights illuminate the vast open road ahead, inviting all to embark on their own unforgettable adventures

Volkswagen ID. BUZZ TV commercial - Hello Light produced for Volkswagen was first shown on television on June 5, 2019.

Song from commercial Volkswagen ID. BUZZ TV Spot, 'Hello Light' Song by Simon & Garfunkel [T1]

Overview"The Sound of Silence" is a song by American folk-rock duo Simon & Garfunkel. It was first released in 1964 on their debut album "Wednesday Morning, 3 A.M." and later became a hit when a remixed version was released in 1965. The song was written by Paul Simon.

Theme and MeaningThe song is about the inability of people to communicate with each other. The lyrics describe a world where people are unable to connect with each other on a meaningful level, and instead live in a world of superficiality and isolation. The song also touches on the theme of loneliness and the feeling of being disconnected from the world.

Popularity and Legacy"The Sound of Silence" was a commercial success for Simon & Garfunkel, reaching number one on the Billboard Hot 100 chart in 1966. It has since become one of their most popular and enduring songs, and has been covered by many other artists. The song has also been used in various movies and TV shows, further solidifying its place in popular culture.

InterpretationsThe song has been interpreted in many different ways over the years. Some see it as a commentary on the state of society, while others view it as a personal reflection on the isolation and loneliness that can come with success. Art Garfunkel, in a live performance in 1966, summed up the song's meaning as "the inability of people to communicate with each other."