Coors Banquet's TV spot, 'Así se hace,' is a commercial that showcases the brand's dedication to brewing the perfect beer. The name of the spot, which translates to "this is how it's made," focuses on the brewing process of the Coors Banquet beer and highlights the commitment the brand has to quality.
The commercial starts by showing the rugged terrain of the Rocky Mountains, where the beer's ingredients are sourced. As we see the mountains, we hear a deep, gravelly voice describing how the beer is made in the traditional manner, which is a key part of Coors Banquet's brand identity.
The commercial then proceeds to show the brewing process in detail, including the use of pure water from mountain snowmelt, high-quality grains, the use of consistent yeast strains, and slow aging in Rocky Mountain air. The use of these traditional ingredients and methods to create the perfect beer is portrayed as a way of life that Coors Banquet takes very seriously.
Throughout the commercial, the focus remains on the purity and the natural ingredients that go into making Coors Banquet, and the end result is a beer that is crisp, refreshing, and perfectly balanced.
Overall, the Coors Banquet TV spot, 'Así se hace,' is a tribute to the dedication and traditional practices that make the Coors Banquet beer stand out from the rest. The commercial is a powerful reminder of the importance of quality in everything we consume and the commitment required to achieve it.
Coors Banquet TV commercial - Así se hace produced for Coors Banquet was first shown on television on January 15, 2017.
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Coors Banquet is a beer brand that has been around since 1873, making it one of the oldest beer brands in the US. The beer is known for its classic taste that has remained unchanged for over a century...