What the TRELEGY TV commercial - The Power of More: $0 is about.

Title: TRELEGY TV Spot - 'The Power of More: $0'

Introduction:In the world of pharmaceutical commercials, where a laundry list of potential side effects typically follows every message, the TRELEGY TV spot breaks through the noise. With a captivating premise, this commercial focuses on the power of more, specifically the addition of TRELEGY to a patient's current inhaler routine. The tagline, 'The Power of More: $0,' highlights the potential benefits of this new treatment option and its affordability. Let's dive into the commercial's storyline and messaging.

Scene 1: A Busy City StreetThe commercial begins on a bustling city street, with people of all ages going about their daily routines. The scene immediately grabs the viewer's attention with its vibrant colors and upbeat music, creating an energetic atmosphere.

Voiceover (V.O.): "In the city that never sleeps, breathing freely means embracing the power of more."

Scene 2: A Woman Living Her Life to the FullestThe camera focuses on a woman in her late 40s, portrayed as confident and active. She is seen running through a park, laughing with friends at a café, and engaging in various activities that showcase her zest for life.

V.O.: "Meet Sarah. She doesn't believe in letting COPD hold her back. With TRELEGY, she's living life on her terms."

Scene 3: A Doctor-Patient ConversationCut to a doctor's office, where Sarah is having a conversation with her doctor. The doctor explains the benefits of adding TRELEGY to her current inhaler routine, emphasizing its potential to improve symptom management.

Doctor: "Sarah, adding TRELEGY to your current inhaler routine can give you the power of more. It combines three medicines to increase lung function and reduce flare-ups."

Scene 4: Illustration of the InhalerA 3D animation presents the TRELEGY inhaler, showcasing its sleek design and ease of use.

V.O.: "One inhaler, three powerful ingredients working together to help you breathe better."

Scene 5: Cost Savings and AffordabilityThe commercial highlights the affordability of TRELEGY, juxtaposing it with other treatments on the market. Graphics display the "$0" pricing in a bold and eye-catching manner, designed to catch the viewer's attention.

V.O.: "And the best part? With TRELEGY, the power of more comes at no additional cost."

Scene 6: Sarah Enjoying LifeThe closing scene shows Sarah once again, now featuring a wide smile on her face as she participates in various activities without any restriction.

V.O.: "Because Sarah knows that with TRELEGY, she can do more, be more, and live life to the fullest."

Conclusion:The TRELEGY TV spot, titled 'The Power of More: $0,' successfully captivates viewers with its vibrant setting, empowering messaging, and the promise of improved respiratory health. By combining a compelling storyline with a strong emphasis on affordability, the commercial effectively communicates the benefits of integrating TRELEGY into a patient's current inhaler routine. This ad campaign seeks to inspire individuals with lung conditions to take control of their lives and embrace the power of more with TRELEGY.

TRELEGY TV commercial - The Power of More: $0 produced for TRELEGY was first shown on television on December 10, 2019.