What the 2014 Toyota Corolla TV commercial - Change the Game is about.

The 2014 Toyota Corolla TV Spot, 'Change the Game' was a commercial that revolutionized the way car ads were made. Directed by the famous music video director Mark Romanek, the commercial aimed to appeal to a younger audience and presented the Corolla as a cool and edgy car, not just a reliable means of transportation.

The commercial begins with a black Corolla speeding through a futuristic city with neon lights and glass skyscrapers that give it an almost sci-fi feel. The high-paced music starts to blare as the car comes to a screeching halt, and the doors slide open.

Four passengers jump out of the car, each joining in with the music and dancing alongside the Corolla. They showcased the car's roominess and stylish features, including a sunroof that they use to pop out of and dance on the roof.

However, the commercial quickly switches the mood, the lights, the music, everything comes to a stark halt as a red light shines on the car and the passengers exit. They stare in awe at the car, realizing it's a new generation of one of the best-selling cars in America; the 2014 Toyota Corolla.

The commercial spoke to a new generation of consumers with its upbeat music and choreography, making the Corolla appear more like a statement of personal style than just another car. It was a revolutionary way to promote a car that had always been seen as a practical and reliable family vehicle.

Overall, the 2014 Toyota Corolla TV Spot, 'Change the Game' challenged the old and conventional methods of advertising and proved that popular music, upbeat imagery, and cool choreography could be used as a powerful marketing tool that would leave a lasting impression on viewers.

2014 Toyota Corolla TV commercial - Change the Game produced for Toyota was first shown on television on September 9, 2013.