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What the Amazon Web Services TV commercial - Stat That: Game of Millimeters is about.

Amazon Web Services has released a new TV spot titled 'Stat That: Game of Millimeters.' The commercial emphasizes the importance of data and how even the smallest changes can make a significant impact on business success.

The spot begins with an image of a football field, and a voiceover narrates that in professional football, the difference between winning and losing can come down to a millimeter. The camera displays close-up footage of a ball, drawing attention to every small detail. As the video progresses, the focus shifts to various businesses, highlighting how data and analytics can make a significant impact on their success.

The commercial emphasizes that the ability to collect and analyze data is essential, and that AWS can help businesses do just that. Unlike the football game, where the difference between winning and losing can come down to a millimeter, in business, it can be even more precise.

The tagline of the commercial, "Stat That," summarizes the importance of data in today's business world. AWS recognizes this and offers businesses the tools they need to collect, analyze, and act on this information.

In essence, the commercial is short and to the point. It highlights AWS's dedication to providing businesses with the insights they need to achieve their objectives. This TV spot creatively illustrates that even the slightest changes can have massive impacts and why having an analytical edge can help businesses get ahead in today's competitive landscape.

Amazon Web Services TV commercial - Stat That: Game of Millimeters produced for Amazon Web Services was first shown on television on September 8, 2022.

Song from commercial Amazon Web Services TV Spot, 'Stat That: Game of Millimeters'

Hypnotize is a song by the American rapper The Notorious B.I.G., also known as Biggie Smalls. It was released on March 1, 1997, as the first single from his second and final studio album, "Life After Death." The song was produced by Sean "Puffy" Combs, also known as Puff Daddy, and it samples the 1979 hit song "Rise" by Herb Alpert.

Music Video and Reception: The official music video for "Hypnotize" was directed by Paul Hunter and Sean "Puffy" Combs. It features Biggie Smalls and fellow Bad Boy Records artist Pam Long. The video showcases a lavish lifestyle, with scenes of yacht parties, luxury cars, and extravagant settings. It has garnered millions of views on YouTube.

"Hypnotize" became a commercial success and one of Biggie's most popular and recognizable songs. It reached number one on the Billboard Hot 100 chart, making it his first and only song to achieve that feat during his lifetime. The track also topped the Hot R&B/Hip-Hop Songs chart and received widespread acclaim for its catchy hook, smooth flow, and production.

Lyrics and Theme: In "Hypnotize," Biggie Smalls demonstrates his lyrical prowess and confident delivery. The song's lyrics touch on various themes, including Biggie's rise to fame, his luxurious lifestyle, and his ability to captivate listeners with his music. The lyrics are characterized by Biggie's distinctive storytelling style and clever wordplay.

Sampling "Rise" by Herb Alpert: The instrumental for "Hypnotize" heavily samples the song "Rise" by Herb Alpert, a renowned American trumpeter, and bandleader. The sample was cleared and authorized for use in "Hypnotize," adding a distinctive jazz-funk flavor to the track. The combination of Biggie's rap and the sampled instrumental created a unique and memorable sound.

Legacy: "Hypnotize" remains one of the most iconic songs in hip-hop history and has had a lasting impact on the genre. It is often considered one of the greatest rap songs of all time and is frequently included in lists of the best songs from the 1990s. The success of "Hypnotize" further solidified The Notorious B.I.G.'s status as one of the greatest rappers of his generation.

The song's popularity has endured long after Biggie's untimely death on March 9, 1997. It continues to be celebrated and enjoyed by fans, and its influence can be heard in the work of subsequent artists who have drawn inspiration from Biggie's style and sound.

Sources: 1. 2. - Wikipedia](https://en.wikipedia.org/wiki/Hypnotize_(The_Notorious_B.I.G._song))

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Amazon Web Services TV commercial - Stat That: Game of Millimeters
Amazon Web Services

Amazon Web Services (AWS) is a subsidiary of the renowned e-commerce giant, Amazon. Since its launch in 2006, AWS has become a prominent player in the cloud computing industry, revolutionizing the way...

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Amazon Web Services TV commercial - Stat That: Game of Millimeters
Initiative

A company initiative is a pro-active effort undertaken by a business to achieve a specific objective or goal. These initiatives can vary widely in scope and focus, including everything from internal p...

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