What the Bing TV commercial - Bing it On Challenge: Topeka is about.

The Bing it On Challenge: Topeka TV spot is a clever marketing campaign that was launched by Bing to showcase its search engine capabilities. The ad starts with a group of people on the streets of Topeka, Kansas, the city where Bing renamed itself back in 2010, holding up signs inviting people to take the Bing it On Challenge.

In the challenge, people are asked to search for five different queries on Bing and Google without knowing which search engine they are using. The results from both search engines are then shown side by side, and the participants are asked to select the one that they feel provided better results.

The TV spot features several people who take up the challenge and ultimately end up choosing Bing as the superior search engine. The ad emphasizes how Bing is the better choice for people who want to find answers to their questions quickly and efficiently.

The campaign was a success, and it helped Bing gain more visibility and credibility in the search engine market. People were impressed by the results of the challenge and the ease with which they could find what they were looking for on Bing.

Overall, the Bing it On Challenge: Topeka TV spot is an excellent example of how innovative marketing strategies can help businesses differentiate themselves in a competitive market. It captures the attention of the audience, engages them in a fun and interactive way, and ultimately delivers a powerful message: Bing is the better search engine.

Bing TV commercial - Bing it On Challenge: Topeka produced for Microsoft Bing & IE was first shown on television on May 5, 2013.