What the Heifer International TV commercial - Hands Tied is about.

Heifer International is a non-profit organization that aims to end world hunger and promote sustainable agriculture. To help raise awareness about their mission, they created a thought-provoking TV spot called 'Hands Tied.'

The ad opens with a man sitting on the ground, his hands tied behind his back, and a cow in front of him. He tries to stand up, but he can't because his hands are tied. The camera then shows other people in similar situations. One woman is tied to a tree, another man is bound in a chair, and a child has their hands tied behind their back.

Throughout the ad, the narrator explains that these people have their hands tied because they lack the resources to feed themselves and their families. They are trapped in a cycle of poverty, unable to break free without help.

But then, Heifer International comes in with a solution. By providing these communities with the tools and resources they need to create sustainable farming practices, they can break free from poverty. Heifer International doesn't just give handouts; they give a 'hand up' to those in need.

The TV spot ends with the powerful message, "We have the power to end hunger. Join us."

Overall, the 'Hands Tied' TV spot by Heifer International is a powerful call to action to end world hunger. It emphasizes the importance of sustainable agriculture and the need for communities to come together to create lasting change.

Heifer International TV commercial - Hands Tied produced for Heifer International was first shown on television on October 8, 2020.