The Smirnoff Ice TV spot 'Adv-ICE: Classics' was a captivating advert that took the world by storm. Featuring the renowned comedian and talk show host, Trevor Noah, the commercial was a memorable and entertaining piece of advertising.
The advert begins with Trevor Noah sitting at a bar, surrounded by the classic cocktails of the world, such as the Manhattan, the Margarita, and the Old-Fashioned. Trevor explains how these drinks have been around for centuries, and people have been enjoying them for just as long.
However, he goes on to say that there’s a new classic in town, a drink that is just as timeless as the others, but with a modern twist. As he takes a sip of his Smirnoff Ice, he proudly declares, "Smooth and classic. Smirnoff Ice," while the camera pans out to show a group of friends enjoying their Smirnoff Ice at a nearby table.
The commercial cleverly juxtaposes the traditional cocktails with the modern Smirnoff Ice, emphasizing the drink's refreshing taste and timeless appeal. The inclusion of Trevor Noah also adds a touch of humor and relatability to the advert, making it accessible to a wide audience.
Overall, the Smirnoff Ice TV spot 'Adv-ICE: Classics' was a well-executed advertisement that effectively showcased the drink's modern yet classic appeal. With Trevor Noah's engaging presence and the creative use of iconic cocktails, the commercial was a testament to the power of marketing and the importance of creative thinking.
Smirnoff Ice TV commercial - Adv-ICE: Classics produced for Smirnoff (Beer) was first shown on television on April 11, 2023.
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