In 2013, Lexus released a stunning TV spot that showcased its newest models, the ES 350 and ES 300h, called 'Split World.' The commercial was a masterpiece in cinematography and visual storytelling, featuring a split-screen approach that showcased the two models in parallel worlds.
The first part of the commercial showcases the ES 350, known for its style and sophistication, in a sleek and modern urban environment. The camera captures the car's stunning design, gliding through the city streets and drawing attention to its curves and lines. Meanwhile, the second part of the commercial takes us into a serene and lush forest, where the ES 300h, with its hybrid technology, glides effortlessly along the winding roads, powered by nature's elements.
The split-screen approach highlights the contrasting worlds of urban sophistication and natural beauty, emphasizing the distinct personalities of each model. The commercial's music, a hypnotic and dreamlike instrumental, adds to the ambiance, as the two cars glide effortlessly through their respective worlds.
The 'Split World' TV spot showcased the latest technology in both cars, including the ES 350's blind-spot monitor and the ES 300h's hybrid engine technology. The commercial's message was clear: whether you're looking for urban elegance or a connection to nature, the Lexus ES series has something for everyone.
In summary, the 'Split World' TV spot was a masterful showcase of cinematography and visual storytelling, highlighting the distinct personalities and advanced technology of the Lexus ES 350 and ES 300h models. The contrasting environments and hypnotic music made for a captivating viewing experience, leaving viewers in awe of these impressive vehicles.
2013 Lexus ES 350 and ES 300h TV commercial - Split World produced for Lexus was first shown on television on September 6, 2012.
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