What the Colonial Penn Guaranteed Acceptance Whole Life Insurance TV commercial - Life Is What You Make It is about.

In the heartwarming TV spot for Colonial Penn Guaranteed Acceptance Whole Life Insurance, titled 'Life Is What You Make It,' we are introduced to a story that celebrates life's triumphs and the importance of planning for the future.

The advertisement begins with a close-up shot of an elderly woman, full of life and wisdom, as she reminisces about the adventures she has experienced. Her voice is filled with gratitude as she states, "Every day I wake up is a gift." The camera slowly pans out, revealing a collage of precious moments from her life – moments spent with family, traveling the world, and engaging in various activities that bring her joy.

As the music swells, we witness the woman engaging in her daily routine, embracing the vibrant energy that surrounds her. We see her tending to her garden, laughing with friends, and indulging in delicious meals. In each frame, it becomes evident that she leads a fulfilling and active lifestyle.

However, the scene takes a poignant turn, as the woman's voiceover reminds us that there are inevitable challenges in life. We see her in a doctor's office, receiving medical care, and the flicker of worry flashes across her face. Yet, she remains resilient, fully aware that she has prepared for times like these.

The focus then shifts to a photo on her end table, which shows her husband, who sadly passed away. The camera lingers on the picture for a moment, emphasizing the significance of leaving a legacy for loved ones. In a heartfelt voiceover, she reveals, "I may not know what the future holds, but my family will be taken care of."

The advertisement concludes with the woman holding a pamphlet for Colonial Penn Guaranteed Acceptance Whole Life Insurance. The voiceover reassures viewers that even though life is unpredictable, with this insurance, they can provide financial security for themselves and their loved ones. The ad ends on a positive note, reinforcing the idea that "life is what you make it."

Through this TV spot, Colonial Penn successfully taps into our emotions, making us reflect on our own lives and the importance of planning for the future. The uplifting tone, coupled with the powerful visuals, creates a compelling narrative that resonates with viewers. 'Life Is What You Make It' serves as a reminder that by taking the necessary steps to ensure financial security, we can embrace life's challenges with confidence and live to the fullest.

Colonial Penn Guaranteed Acceptance Whole Life Insurance TV commercial - Life Is What You Make It produced for Colonial Penn was first shown on television on June 16, 2022.