What the MetLife TV commercial - Three Families is about.

MetLife TV Spot, 'Three Families' is a heartwarming commercial that showcases the importance of life insurance. The commercial features three different families going about their daily routines, but with a twist. Each family member carries a balloon with a number printed on it, representing their age. The balloons serve as a poignant reminder of how quickly time passes by and how important it is to plan for the future.

The first family is shown enjoying breakfast together, but the father's balloon suddenly pops, indicating his untimely passing. The next scene shows the second family at a park, and the mother's balloon pops. The final scene features the third family, and the grandfather's balloon pops while he is playing chess with his grandson.

The emotional music evokes feelings of nostalgia and the importance of being prepared for the unexpected. The commercial highlights how MetLife can help families plan for the future so that they can overcome financial challenges in times of crisis.

The message of the advertisement is clear: life is unpredictable, but with MetLife's life insurance, you can protect your family from financial devastation in case of an unexpected tragedy. The commercial delivers a powerful message without being overly dramatic or cheesy, making it an effective marketing campaign that leaves a lasting impact on its viewers.

MetLife TV commercial - Three Families produced for MetLife was first shown on television on September 27, 2016.