Meet Andrew Athias, “The Reese's Guy.” It's his jawn: “Everyone has a favorite something, I just happen to be outwardly expressive about it, as a Philadelphian would. When we like something we're going to tell you about it whether you want to hear it or not.”

The original incarnation of Reese's #NotSorry was a response to the campaign “Sorry, I Was Eating a Milky Way” launched by competitor Mars in 2012. The Halloween season is a highly competitive time for candy brands, as they attempt to lure consumers and drive sales ahead of trick-or-treating.

“There's no wrong way to eat a Reese's.” If you're a millennial like me, you probably had that slogan burned into your brain thanks to countless Reese's Cups commercials playing during your Saturday morning cartoon block.

We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. An unapologetic, persuasive, devil-on-your-shoulder not-so-subtly pushing you to stop doing whatever you're doing and go get a Reese's. And to make it even harder to resist, we used real products across all our communications.

The ingenious flavor combination in each of these treats can be traced back to 1928, when H.B. Reese, an employee of The Hershey Company, created REESE'S Peanut Butter Cups in his basement.

According to the Hershey's Community Archives, Reese's Peanut Butter Cups get their name from their founder, Harry Burnett Reese. H.B. Reese started out in the candy business by managing dairy production for Milton S. Hershey.

The ingenious flavor combination in each of these treats can be traced back to 1928, when H.B. Reese, an employee of The Hershey Company, created REESE'S Peanut Butter Cups in his basement. The Hershey Company supplied Reese with the chocolate coating for his candy and eventually purchased his business in 1963.

Luckily, Wal-Mart in Japan began stocking them and the nation was able to share in this chocolaty pleasure. But apparently Japanese Reese's are missing a preservative not allowed in the country that exists in American Reese's. If this were still the case, they'd be very dangerous.

The ingenious flavor combination in each of these treats can be traced back to 1928, when H.B. Reese, an employee of The Hershey Company, created REESE'S Peanut Butter Cups in his basement. The Hershey Company supplied Reese with the chocolate coating for his candy and eventually purchased his business in 1963.

Reese's Peanut Butter Cups were named after their founder, Harry Burnett Reese, so it's a possessive form of his last name.

The original name of the candy bar was TAKE5 but common usage among consumers added a space. In June 2019, when the candy bar became part of the Reese's family, the name was officially changed to Reese's Take 5. A sweet and salty candy bar with pretzels, peanut butter, peanuts, and caramel coated in milk chocolate.

REESE'S on X: "Our official mascot, Cuppy's in the house: #REESESGameday #FinalFour http://t.co/m9UJapNTrI" / X.