What the 2018 Honda Gold Wing Tour TV commercial - Beyond the Screen is about.

In 2018, Honda released their latest ad campaign to promote their new touring motorcycle, the Gold Wing Tour. The TV spot was titled "Beyond the Screen" and aimed to showcase the unique features of the bike that make it stand out from its competitors.

The ad begins with a group of friends watching a traditional motorcycle commercial on their TV screen. They are unimpressed, and one of them exclaims that it looks like every other bike out there. Suddenly, the protagonist of the ad, riding the new Honda Gold Wing Tour, rides through the screen, breaking the boundaries between the real world and the digital world.

From there, the TV spot shows off the impressive features of the new Gold Wing Tour, including its lightweight frame, customizable riding modes, and advanced navigation system. The ad also highlights how comfortable and luxurious the Gold Wing Tour is, with its spacious seating and heated grips.

The "Beyond the Screen" ad campaign received widespread praise for its innovative approach to advertising a motorcycle. Instead of relying on cliché shots of riders cruising down winding roads, Honda chose to think outside the box and showcase their new bike in a creative and engaging way.

In conclusion, Honda's 2018 Gold Wing Tour TV spot, "Beyond the Screen," was a groundbreaking ad campaign that focused on the unique features of the bike rather than traditional motorcycle advertising clichés. By breaking down the boundaries between the digital world and reality, Honda showed how the Gold Wing Tour stands out from all other touring motorcycles on the market.

2018 Honda Gold Wing Tour TV commercial - Beyond the Screen produced for Honda Powersports was first shown on television on January 29, 2018.