betcha can't eat just one Shortly thereafter, Lay's introduced what became its best-known slogan: "betcha can't eat just one".

In its fourth year, the latest installment of the contest - "The Pitch" - asks fans nationwide to simply "pitch" their best Lay's potato chip flavor ideas and the inspiration behind it through a photo, video and/or written description to bring the idea to life.

Lay's Classic Potato Chips are known for their signature crispy texture that delivers the perfect crunch with every bite. The delicate balance of salt enhances the natural potato flavour, making them a snack that's both satisfying and addictive.

Lay's is an iconic American brand with a rich history dating back to 1932. It started with a salesman named Herman Lay, who sold potato chips from the trunk of his car. The brand has since grown into a global powerhouse and is now part of the multinational conglomerate PepsiCo.

The yellow and red color palette of the Lays logo is a representation of energy, power, and passion, and in combination with white, it evokes a sense of professionalism and reliability of the brand, which is concentrating on the quality and flavor of its product.

Lay & Company. In 1944, Herman simplified the company's name to the one we all know today: Lay's® Potato Chips and became the first snack food company to advertise on television. Lay's® potato chips crossed the border into Canada in 1962 and won over Canadians with their crispy and guaranteed fresh taste.

Ellen Sarem's US citizens were invited to submit flavor ideas for Lay's potato chips for PepsiCo's annual “Do Us A Flavor” campaign and then vote for America's favorite flavour. After three months of voting, Ellen Sarem's Tex-Mex flavor was crowned the winner, winning the San Antonio, Texas, resident the $1m prize.

Lays became popular due to their crinkle cut ruffled chips which were less likely to break inside the package. They also became the first snack food company to advertise on television in 1944. Lay's began producing flavored potato chips, including salt and vinegar, which became some of their most popular products.

Fat is, as Perdue University found, the sixth taste, and we need to acknowledge it as such. Like sweet, sour, salty, bitter, and umami, fat deserves its own wedge on the flavor wheel. Lay's embody this flavor sensation; it's why people so often label them as greasy. They taste of the oil in which they were fried.

Additionally, it has successfully given its customers top-notch chips made from fresh potatoes. Additionally, it has complemented today's fast-paced lifestyle, especially for young people. Because of its variety of tastes, it is the most popular chip in India.

Additionally, it has successfully given its customers top-notch chips made from fresh potatoes. Additionally, it has complemented today's fast-paced lifestyle, especially for young people. Because of its variety of tastes, it is the most popular chip in India.

On an emotional level, the Lay's umbrella brand stands for enjoyment, happiness, cheerfulness, friendliness, good times and positivity, as well as trust, quality and heritage. For example, in the US, Lay's for some time was pursuing a communication strategy built around the idea of putting a smile on people's faces.