In this TV spot for Applebee's boneless wings, the restaurant chain uses the iconic Zac Brown Band tune "Chicken Fried" to advertise their latest menu item. The ad opens with a shot of a plate full of crispy boneless wings, served with a side of ranch dressing and a cold beer. As the camera moves in for a close-up, the unmistakable opening guitar riff of "Chicken Fried" starts to play.
The rest of the ad showcases people from all walks of life enjoying Applebee's boneless wings in various settings, from a sports bar to a family backyard barbecue. In each shot, the song "Chicken Fried" serves as a catchy and upbeat soundtrack, matching the carefree feeling of indulging in some tasty wings.
Overall, the ad is a clever way for Applebee's to tap into the popularity of "Chicken Fried" and use it as a way to promote their latest menu item. By showcasing a diverse range of people enjoying their wings in different settings, the ad leverages the universal appeal of boneless wings, while the song strengthens the emotional connection between the audience and the product. It's a smart and effective piece of marketing that showcases both the product and the brand in an entertaining and engaging way.
Applebees Boneless Wings TV commercial - A Little Bit of Chicken Fried produced for Applebee's was first shown on television on March 1, 2021.
We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:
Applebee's is an American restaurant chain that was founded in 1980 by Bill and T.J. Palmer. The restaurant first opened its doors in Decatur, Georgia, and has since grown to become a popular dining d...
Grey Global Group Inc. is a renowned advertising and marketing agency that was founded in 1917 by Lawrence Valenstein and Arthur Fatt. The company has its headquarters in New York City and has grown t...