US beer sales have been completely upended following Bud Light's decision to send a customized can to transgender influencer Mulvaney, which sparked a transphobic backlash and alienated some of the company's core customer base. The company's subsequent response then angered members of the LGBTQ community.

"Dilly Dilly" is a phrase popularized in late 2017 by a television marketing campaign in North America by the Wieden+Kennedy advertising agency for Anheuser-Busch Inbev's Bud Light beer.

The company attributed the big profit drop to losing market share as well as spending more on marketing and support for distributors who have been battered by the slump in Bud Light. But the current ad campaign promoting Bud Light, which began in late June, is working hard to portray a sunnier image.

The struggling beer brand unveiled a new ad following its Dylan Mulvaney controversy: The transgender influencer posed with a custom can of Bud Light, and right-wing media and anti-trans commenters on social media unleashed a fury of negative and hateful attention on the brand.

The display of marksmanship announced Rock's own boycott of the popular beer brand after it had partnered with transgender influencer Dylan Mulvaney. In that video, Rock declared, "f--- Bud Light."

Anheuser-Busch InBev felt the sting of the Bud Light boycott, reporting a 10.5% drop in revenue and a nearly 30% plunge in core profit in the US during the second quarter - and has lost nearly $40 billion in value.

Bud Light is a premium beer with incredible drinkability that has made it a top selling American beer that everybody knows and loves. This light beer is brewed using a combination of barley malts, rice and a blend of premium aroma hop varieties.

It was introduced nationally in the U.S. in April 1990 with the slogan of "Why ask why? Try Bud Dry." It was originally successful in test markets and was expected to be a popular beer with the rise in Light Lager popularity.

Sales of Bud Light have recorded declines for five consecutive months after a product endorsement from Dylan Mulvaney, a transgender influencer, sparked backlash among many conservatives.

Easy to Summer NEW YORK, NY – June 22, 2023 – This summer, Bud Light is setting out to have the brand's biggest summer campaign ever with the new “Easy to Summer” commercial that shows how effortless it is to enjoy the summer season.

The ad stars comedian comedian Ilana Glazer satirizing the sexist history of beer advertising, in a campaign that offers to buy back old Miller Lite posters featuring women in bikinis and turn them into compost for hops used by female brewers.

Anheuser Busch had abandoned all commercial use of the Spuds MacKenzie brand in 1989, after mounting public pressure suggested the party animal was effectively pitching Bud Light to children.