Our Story. iSpot Founder and CEO, Sean Muller, saw a big-production commercial air on TV and searched to find any data on the ad, but was met with a severe lack of information. In 2012, he set out to create the world's only complete TV ad catalog -- housing data on brands, products, actors, and more.

iSpot.tv is the market leader in real-time cross-platform TV ad measurement and attribution. The company's always-on platform measures the business impact and brand impact of TV advertising and offers fast, accurate and actionable information that empowers brands to justify and optimize TV and video investments.

The company was founded in 2012 and is headquartered in Bellevue, Washington.

The world's first television commercial aired on July 1, 1941 during a game between the Brooklyn Dodgers and the Philadelphia Phillies. The ad was for Bulova Watches, a company still in operation today. It lasted for only 10 seconds and aired on a local channel in New York called WNBT.

Television advertising started simply in the early 1940s, with the United States Federal Communications Commission (FCC) issuing commercial licenses to 10 US stations. Then, as TV technology evolved - with color pictures, more channels, and increased distribution - the industry quickly grew into a moneymaking behemoth.

Advertising: Advertising is the primary revenue source for TV networks. Networks purchase popular shows from producers and earn revenue from advertisers who pay for exposure during commercial breaks. Commercial breaks typically run for around 20 minutes per hour.

Spot: A “spot” is the industry catch-all term for advertisements and commercials. Regular spots typically run from 30 to 90 seconds. A long-form spot has the ability to run between 5 and 30 minutes. These long-form spots are typically more content rich and associated with pitches and infomercials.

Sean Muller is a veteran entrepreneur and thought leader in TV and advertising measurement. Sean is the CEO of iSpot.tv, the real-time TV ad measurement and attribution company he founded in 2012.

We are the one and only Apple Premium reseller here, but we are a separate company from Apple and the Apple Stores.

A commercial is an advertisement for a business. Commercial activity is selling goods or services for profit. There's also commercial trading in the forward and futures markets, generally done for hedging purposes.

Merck published the first print DTC ad for a pneumonia vaccine targeting those aged 65 years and older, and Boots Pharmaceuticals aired the first DTC television commercial in 1983 for the prescription ibuprofen Rufen.

The first TV ad was aired in July 1941 during a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies. The ad was for Bulova watches, and it lasted for just over a minute. This was the first time that people were able to see a commercial on their television sets.