"I'd Like to Buy the World a Coke" was released in the U.S. in July 1971 and immediately struck a responsive chord. The Coca-Cola Company and its bottlers received more than 100,000 letters about the commercial.

“The thinking behind the campaign is that we all love to enjoy the good things in life, those things that give us pleasure and happiness – like love, rest, technology, goodies, or a really cold Coca-Cola,” Marina said. “But as the commercial says, everything is more enjoyable in the right amount.

Backer wrote the line "I'd like to buy the world a Coke" on a napkin and shared it with British hit songwriters Cook and Roger Greenaway. The melody was derived from a previous jingle by Cook and Greenaway, originally called "True Love and Apple Pie" that was recorded in 1971 by Susan Shirley.

16 best Coca-Cola ads – learning from the masters

• I'd Like to Buy the World a Coke (1971)
• Hey Kid, Catch! ( 1979)
• Northern Lights (1993)
• Holidays are Coming (1995)
• Happiness Factory (2006)
• Happiness Machines (2010)
• Reasons to Believe in a Better World (2011)
• Share a Coke (2011- present)

The Origin of Coca‑Cola On May 8, 1886, Dr. John Pemberton brought his perfected syrup to Jacobs' Pharmacy in downtown Atlanta where the first glass of Coca‑Cola was poured. Serving about nine drinks per day in its first year, Coca‑Cola was an exciting new drink in the beginning. See the story here of how it all began.

"I'd Like to Teach the World to Sing (In Perfect Harmony)" is a pop song which originated as an advertising jingle, produced by Billy Davis and sung by the Hillside Singers, for Coca-Cola, and was featured in 1971 as a TV commercial.

Although each advert is very different from the next, the overarching theme of Coca-Cola's advertising strategy is happiness. Since the 19th Century, Coca-Cola has been selling its drinks by selling happiness in a bottle, and this doesn't look set to change anytime soon.

Bill Backer Bill Backer, the man who wrote the jingle for Coca-Cola's 1971 "Hilltop" ad, has died.

The original recipe was initially sold as a patent medicine in soda fountain stores with the claim that it would be a remedy for ailments including heartburn, nausea, and headaches. Dr. Pemberton's bookkeeper, Frank M. Robinson, is credited with designing the trademarked logo and with naming the beverage “Coca-Cola”.

Pemberton originally touted his drink as a tonic for most common ailments, basing it on cocaine from the coca leaf and caffeine-rich extracts of the kola nut; the cocaine was removed from Coca-Cola's formula in about 1903.

The 'Hilltop' commercial, which includes the iconic jingle 'I'd Like to Buy the World a Coke', premiered in 1971.

The WNBT (now WNBC channel four) broadcasted an advert for the watchmaker Bulova, before a baseball game. A watch with a face inside a black & white map of the United States, with the title “Bulova Watch Time,” could be seen in the 10-second commercial.