Sign up to track 102 nationally aired TV ad campaigns for Red Bull. In the past 30 days, Red Bull has had 5,175 airings and earned an airing rank of #162 with a spend ranking of #148 as compared to all other advertisers.

The “Red Bull Gives You Wings” slogan has had a huge impact on the brand's success becoming synonymous with it and is instantly recognizable to millions of people around the world. The slogan has also been used in a number of different ways to promote the brand.

Red Bull TV allows you to enjoy unrivaled access to sports events, esports, music festivals, films, videos, documentaries, and shows from locations that span the globe.

Red Bull's messaging strategy revolves around its tagline, “Red Bull gives you wings.” It focuses on the idea that its product gives people the “wings” or energy they need to do whatever they want when they want.

An important aspect of Red Bull's digital marketing strategy is that they focus on two main things. First, their target audience is young, active individuals interested in extreme sports and adventure. The second is to create high-quality content that resonates.

Red Bull TV is an online television channel owned by Red Bull GmbH. Programming content focuses on live events and shows related to sports, music, lifestyle, and culture.

Find Events by Interest

• Esports. Red Bull Campus Clutch Kosovo. 17 July – 30 November 2023.
• Kitesurfing. Red Bull King of the Air Qualifier.
• MTB. UCI Mountain Bike World Cup.
• F1. Qatar Grand Prix 2023.
• Rallycross. World RX of South Africa.
• Enduro. 24MX Hixpania Hard Enduro.

Bulls symbolize strength, red stands for endurance and a bright yellow sun rises behind them. Dietrich Mateschitz tried to transfer all parts of the cultural identity into the Red Bull logo. The logo was supplemented only by the lettering “Red Bull”.

Top 10 Red Bull Quotes

• I'm strictly a sugar-free Red Bull guy.
• Red Bull is an energy drinks company operating a team in F1, of course it doesn't sit particularly well when you are competing against iconic brands like Ferrari and Mercedes.
• I bet you my body is three-quarters Red Bull.

Maximizing The Idea Behind Their Tagline Red Bull's messaging strategy revolves around its tagline, “Red Bull gives you wings.” It focuses on the idea that its product gives people the “wings” or energy they need to do whatever they want when they want.

The mission statement of Red Bull reads, “Giving wings to people and ideas”. As inferred in the statement, the company does much more than manufacture soft drinks. It intends to make its products and services distinct from those of its competitors.

Red Bull GmbH (Red Bull) is a producer and marketer of energy drinks. The company's product portfolio includes energy drinks, sugar-free drinks, and edition drinks. It also offers special edition drinks, which are available in watermelon, tropical and acai berry flavors.