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What the Doritos TV commercial - Fetch is about.

The Doritos TV Spot titled 'Fetch' is a hilarious commercial that aired in the early 2000s and became a fan favorite. In this advertisement, a man and his dog are playing fetch in a secluded field, with the man throwing a stick and the dog retrieving it every time. However, things take an unexpected turn when the man decides to switch things up and throw a bag of Doritos instead.

The dog goes on a mad dash to retrieve the bag of chips, only to be tackled by a group of other dogs who also want a piece of the crunchy goodness. Despite the chaos that ensues, the man continues to throw bags of Doritos, causing all the dogs to frantically race to retrieve their treat.

The ad ends with an iconic line, "When it's gotta be crunch time, it's gotta be Doritos," as the man and dog walk off into the sunset, enjoying their satisfying snack.

This commercial perfectly captures the fun and playful vibe associated with Doritos and has become a favorite among viewers. Its humor and unexpected turn of events make it stand out and has helped solidify Doritos' reputation as a delicious and exciting snack.

Doritos TV commercial - Fetch produced for Doritos was first shown on television on September 25, 2017.

Song from commercial Doritos TV Spot, 'Fetch'

About "Scherzo" by The Vienna Chamber Ensemble

"Scherzo" is a song by The Vienna Chamber Ensemble, a classical music group based in Vienna, Austria. The song was released in 2009. It is a classical piece, likely in the scherzo form, which is a type of musical composition typically associated with the symphony and characterized by its lively, playful tempo. The song has 4,724 Shazams (a music recognition app) as of August 2023, which suggests it has gained some popularity among classical music enthusiasts.

Frequently Asked Questions about doritos tv spot, 'fetch'

The commercial–which features Missy Elliott–will also air during Super Bowl LVII.

Try watching this video on www.youtube.com, or enable JavaScript if it is disabled in your browser. So, if you're a sane person, and not an advertising geek, you might wonder: Why would Doritos pay an estimated $12 million for 60-seconds of Super Bowl advertising to waste, like, 55 seconds NOT showing the product?

superstar Jack Harlow One of the best ways to do that is bring young blood into the mix, which they have done this year with rising rap superstar Jack Harlow, who, inspired by Doritos new barbecue chips in the ad, quits rap to play the triangle.

Missy Elliott Jack Harlow is showing off his triangle-playing skills while enjoying a favorite snack from his childhood in a 2023 Super Bowl commercial. Talking to TODAY.com, the 24-year-old says the goofy 90-second Doritos ad, featuring stars like Missy Elliott and Elton John, is focused around a "try-another-angle concept."

Jack Harlow Jack Harlow stars in Doritos' Super Bowl commercial. Be sure to vote for your favorite Super Bowl ad with Ad Meter!

Jack Harlow Super Bowl 2023 commercials: Jack Harlow to star in Doritos ad Sunday.

Amazon spent $26 million on their Alexa voice assistant commercial in 2022, making it the most expensive advertisement in Super Bowl history. Super Bowl commercials are known for being memorable. However, commercials weren't always the way they are today. Advertising used to focus heavily on selling the product.

In fact, the most expensive Super Bowl ad of all time was 2020 – a tie between Amazon and Google. The lengths of the commercials were 90 seconds, costing a whopping total of $16.8 million for each company.

The Mariachis – THE UK's famous No. 1 Mariachi band as seen in the Doritos TV ad!! The Mariachis are originally from South America but now live in the UK.

Ali Landry broke onto the scene and gained instant fame as "the Doritos Girl", when she was featured in a commercial for Frito Lay during the 1998 Super Bowl telecast. The next day, the NY Post hailed in a cover story "A star was born during Superbowl XXXII".

PLANO, Texas, July 24, 2023 – Now in its third year, Doritos SOLID BLACK is continuing to spotlight Black Changemakers who TRY ANOTHER ANGLE™ to create meaningful impact in their communities, now with the launch of its new limited-edition flavor, Doritos Spicy Pineapple Jalapeno.

Following tangy flavor additions Tangy Ranch, Tangy Pickle, and Tangy Tamarind, Doritos is ringing in 2023 with a new offering: Sweet & Tangy BBQ.

Videos

Watch Doritos TV Commercial, 'Fetch'

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Actors

Actors who starred in Doritos TV Spot, 'Fetch'

Eli Bildner photo
Advertisers

Advertisers of the Doritos TV Spot, 'Fetch'

Doritos TV commercial - Fetch
Doritos

Doritos is a beloved and iconic snack brand that has captivated taste buds around the world for decades. With its signature triangular shape and bold flavors, Doritos has become synonymous with indulg...

Agenices

Agenices of the Doritos TV Spot, 'Fetch'

Doritos TV commercial - Fetch
OMD

OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, i...

Products

Products Advertised

Doritos Nacho Cheese
TV commercials

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