The Essilor Varilux Progressive Lenses TV spot, titled 'See No Limits: Architect', showcases the benefits of their innovative glasses in the life of a professional architect.
The TV spot follows the story of a talented architect who travels the world, visiting different iconic buildings and seeking inspiration for his next project. However, as he gets older, he starts to experience vision problems that affect his ability to see everything he needs to see. He finds himself frustrated and limited, unable to fully unleash his creativity.
Enter Essilor Varilux Progressive Lenses. The advertisement shows the architect getting fitted for these special lenses, which allow him to see everything clearly and sharply – from the smallest details on his blueprints to the stunning vistas outside his office window. The spot's message is clear: with the lenses' innovative technology, the architect is free to dream and create boundlessly once again.
The ad is shot in a visually stunning way, with sweeping camera angles and breathtaking views of famous landmarks such as the Great Wall of China and the Sydney Opera House. The music, soaring and inspirational, adds to the uplifting vibe.
Overall, the Essilor Varilux Progressive Lenses TV spot is a feel-good ad that celebrates creativity and innovation, while simultaneously highlighting the benefits of their advanced glasses. It proves that with these lenses, there are truly no limits – at least when it comes to vision.
Essilor Varilux Progressive Lenses TV commercial - See No Limits: Architect produced for Essilor was first shown on television on May 17, 2021.
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