Be on the lookout for new Cheez-It Puff'd as it starts hitting snack aisles nationwide this February.

Baked Cheez-It® Puff'd® are the perfect bite-size snack with a light, puffy, and airy texture, creating a delicious melt-in-your-mouth cheesiness unlike any other. Baked with 100% real cheese inside and out, every puff dials up the tastiness, perfect for snacking during game time, playtime, or anytime!

Baked with 100% real cheese into every puffy cracker for maximum tastiness; Pack Cheez-It® Puff'd® in your home pantry for an afternoon pick-me-up or after school snack.

According to one account, Edward Wilson noticed strings of puffed corn oozing from flaking machines in the mid 1930s at the Flakall Corporation of Beloit, Wisconsin, a producer of flaked, partially cooked animal feed. He experimented and developed it into a snack.

Phrase. cheese it. (slang, dated, Britain) An imperative used as a warning to stop, hide, or flee quotations ▼

So now they look like corn Puffs. But we're making cheese puffs. So bring on the tea.

Cheese puffs, cheese curls, cheese balls, cheese ball puffs, cheesy puffs, or corn curls are a puffed corn snack, coated with a mixture of cheese or cheese-flavored powders. They are manufactured by extruding heated corn dough through a die that forms the particular shape.

And this is no little drunk. It's a full 25. Feet of tumbling. Getting that perfect flavor clearly takes a little TLC.

the most important person The big cheese is the person who holds the most power in any situation. If you overhear someone at work describe you as "the big cheese," it means that he thinks of you as the most important person in the office. You might also call someone important the head honcho or the top dog.

verb (used with object),cheesed, chees·ing. (in a game, especially a video game) to win (a battle round) by using a strategy that requires minimal skill and knowledge or that exploits a glitch or flaw in game design: He cheesed the fight by trapping his enemy in the environment and attacking without taking damage.

According to one account, Edward Wilson noticed strings of puffed corn oozing from flaking machines in the mid 1930s at the Flakall Corporation of Beloit, Wisconsin, a producer of flaked, partially cooked animal feed. He experimented and developed it into a snack.

Cheetos (formerly styled as Chee-tos until 1998) is a crunchy corn puff snack brand made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the United States.