The Citi Custom Cash Card TV spot highlights the card's unique feature of adaptable cashback rewards. The ad starts with a person walking down the street, who suddenly sees a billboard with the Citi Custom Cash Card advertisement. The person stops to look at the ad, intrigued by the promise of unique cashback rewards.
The ad then shows the key features of the card, highlighting how it adapts to the user's spending habits. The card offers five percent cash back on the category that they spend the most on each month, like dining, groceries, or gas. It then offers more flexible two percent cashback on the other categories, like entertainment, transportation, or home improvement. The ad emphasizes that the rewards adapt to the user's changing lifestyle, making it an ideal choice for anyone looking for a credit card that grows with them.
The entire spot is shot in a bright, colorful, and playful animation style, with the characters in the commercial depicted as animated avatars. The catchy tune and upbeat animation style serve to create an uplifting vibe, affirming that the Cit Custom Cash Card is a card that adapts to you, and not the other way around.
Overall, the Citi Custom Cash Card TV Spot makes a compelling case for why people should consider including the card in their wallets. The message is clear: with the Cit Custom Cash Card, you can say goodbye to rigid rewards programs, and hello to cashback rewards that are tailored to your life.
Citi Custom Cash Card TV commercial - Cash Back That Adapts to You produced for Citi (Credit Card) was first shown on television on December 8, 2021.
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