What the Progressive TV commercial - Vote for Flo is about.

Title: Progressive TV Spot: Vote for Flo

Introduction:The Progressive TV Spot, 'Vote for Flo,' is an engaging and humorous advertisement campaign featuring the iconic character Flo, played by comedian Stephanie Courtney. The campaign aims to encourage viewers to vote for Flo as their favorite insurance spokesperson while highlighting the company's commitment to providing top-notch service.

The Spot:The TV spot opens with a bustling cityscape, as people navigate their way through their daily routines. Suddenly, the camera zooms in on an upbeat Flo, dressed in her signature white uniform and headband, standing in the middle of it all.

Flo addresses the viewers directly, breaking the fourth wall and engaging them in a conversation. With her charming smile and witty remarks, she admits she's not running for any political office but instead wants viewers to cast their vote for her as the face of Progressive Insurance.

As the spot progresses, Flo humorously showcases her unique set of skills that make her the ideal candidate for the role. She effortlessly handles insurance claims, addresses customer concerns, and assists with satisfyingly affordable coverage options. Her warm and relatable nature shines through, giving customers a reason to trust her and Progressive Insurance.

Throughout the commercial, the campaign emphasizes Progressive's dedication to excellent customer service, competitive rates, and innovation. Flo's presence, with her quirky humor and unwavering commitment to helping customers, brings a refreshing perspective to the insurance industry.

The Call to Action:As the advertisement nears its end, a call to action appears on the screen, encouraging viewers to vote for Flo by visiting the campaign's dedicated website or using a specific social media hashtag. The call to action is accompanied by visually appealing graphics and a catchy jingle, further reinforcing the message.

The Conclusion:The Progressive TV Spot, 'Vote for Flo,' is a creative and entertaining advertisement campaign that leverages the popularity of the character Flo to promote Progressive Insurance. With its humor, relatability, and focus on exceptional customer service, the campaign aims to build a lasting connection with viewers while encouraging them to choose Progressive as their insurance provider.

In true Progressive fashion, this spot cleverly combines humor and insurance, creating an advertisement that stands out from the competition. So, go ahead, cast your vote for Flo, and experience the Progressive difference!

Progressive TV commercial - Vote for Flo produced for Progressive was first shown on television on April 28, 2013.