What the Kmart TV commercial - Surprise Points is about.

Kmart has always been a popular destination for shoppers looking for quality products at affordable prices. They have always innovated with their marketing campaigns to keep their loyal customers happy and engaged. One of their most popular campaigns was the Kmart TV spot called 'Surprise Points', which took the shopping experience to a whole new level.

The Kmart TV spot called 'Surprise Points' was aimed at making the shopping experience more fun and rewarding for customers. It featured a group of people shopping at a Kmart store, and suddenly, the store unexpectedly hands them coupons with 'Surprise Points' written on them. The customers were surprised and excited to receive these points, which could be redeemed for discounts on their purchases.

The ad was brilliant in that it tapped into shoppers' desire for discounts and surprise rewards. It was an instant hit, and customers couldn't wait to visit their local Kmart store to see if they too could receive surprise points. The ad campaign was accompanied by an online promotion where customers could earn additional points by shopping at Kmart's online store.

Overall, Kmart's 'Surprise Points' TV spot was a highly effective campaign that resonated with customers. By tapping into shoppers' desire for discounts and surprise rewards, Kmart was able to keep their customers engaged and enthusiastic about shopping at Kmart. It's one of the reasons why Kmart continues to maintain a loyal following despite the intense competition in the retail industry.

Kmart TV commercial - Surprise Points produced for Kmart was first shown on television on March 11, 2014.