Nike pulled back on its DSW partnership a couple of years ago as part of a larger direct-to-consumer sales push that also saw it exiting Macy's and Urban Outfitters. Nike did not immediately respond to questions about why it is returning to DSW and how this impacts its DTC strategy.

The Columbus-based retailer was one of the outlets axed by Nike in the past year. The athletic brand has opted to focus its sales through a few key partners and its own sales channels rather than through many of the outside retailers, large and small, who sold the shoes previously.

About us. At the core of Designer Brands is our flagship retail brand, DSW Designer Shoe Warehouse. With thousands of shoes for women, men and kids in more than 500 stores in the U.S. and Canada, DSW is all about the thrill of finding the perfect shoe at the perfect price.

Nike is cutting ties with DSW, Urban Outfitters, Shoe Show and more retailers as it doubles down on its Consumer Direct offense strategy, according to analyst Sam Poser. Poser, an analyst at Williams Trading, said that the Swoosh also is dropping Big Five Sporting Goods, Dunham's Sports and Olympia Sports.

Nike products will once again appear on store shelves and websites at DSW and Macy's starting in fall 2023, according to executives on DSW and Macy's earnings calls.

The goal behind the deal was to cut back on unlicensed, unauthorized sales. But by eliminating third-party sellers, Nike had also hoped to redirect sales to their own channel, which, in turn, would allow them to collect more customer data and leverage Amazon's gigantic retail scale.

Nike cut ties with DSW, along with a variety of other wholesale partners, in 2022 as it accelerated its shift towards direct channels. DSW said previously that Nike products accounted for less than 4% of revenue in 2019.

Nike is taking steps to curb the proliferation of sneaker-buying bots and resellers. The sneaker company added new terms for U.S. online sales this month to prevent resellers from purchasing its products and reselling them on the secondary market using automated technology or software.

Our primary concept, DSW Designer Shoe Warehouse, offers brand name and designer dress, casual and athletic footwear and accessories. The first store opened in 1991 in Dublin, Ohio. Today, DSW operates more than 500 stores in 44 states.

Doctorate of Social Work (DSW) Though ideal career paths may vary from student to student, specializations may include addiction and social work, clinical expertise, criminal justice, family studies, medical social work, social work policy, and social work administration, as well as disaster, crisis, and intervention.

Nike products will once again appear on store shelves and websites at DSW and Macy's starting in fall 2023, according to executives on DSW and Macy's earnings calls.

Nike has been reducing the number of traditional retailers it sells to over the past few years. Instead, Nike has shifted sales to its own shops, websites and mobile apps, along with select stores, to take more of a direct-to-consumer business approach.