What the ipsy TV commercial - Secreto de belleza is about.

Title: Secreto de Belleza: Unveiling the Magic of ipsy

Introduction:In the fast-paced world of beauty, where trends change with the blink of an eye, ipsy emerges as a harbinger of beauty secrets. With its revolutionary TV spot 'Secreto de Belleza,' ipsy invites viewers on a mesmerizing journey into a world filled with magic, self-expression, and boundless beauty. This enchanting commercial unveils a captivating narrative that showcases ipsy's mission to empower individuals to embrace their unique beauty and create their own personal style.

Scene 1: The Gateway to BeautyThe TV spot opens with a scenic shot of an intriguing doorway covered in vibrant, swirling colors. As the camera slowly zooms in, the door swings open, revealing a magical realm beyond. With each step into this fantastical space, the viewer becomes immersed in a kaleidoscope of colors and possibilities.

Scene 2: The Enchanted StudioInside, the viewer is transported to an enchanting studio filled with twinkling lights and overflowing makeup stations. The room buzzes with excitement as beauty enthusiasts, of all genders and backgrounds, experiment with ipsy's diverse range of products. The vibrant energy is contagious, fueling the viewers' curiosity and desire to embrace their own individuality.

Scene 3: The TransformationNext, the TV spot focuses on individuals expressing themselves through the power of makeup. The camera captures close-ups of vibrant eyeshadows being applied, glitter-filled lips transforming smiles, and expertly blended foundation unveiling flawless complexions. As each person becomes their own artist, confidently expressing their uniqueness, the room fills with applause and collective awe.

Scene 4: The Magic MirrorSuddenly, a magical mirror appears in the center of the studio. The mirror's surface flickers with anticipation as individuals approach, one by one, to see their transformed selves. With wide eyes and radiant smiles, they witness the magic of ipsy's transformative products and gain a newfound confidence in their own beauty. The mirror not only reflects their physical transformations but also reveals the emotional impact of embracing their true selves.

Scene 5: The SloganAs the commercial comes to an end, the TV spot closes with the tagline: "Unlock Your Beauty Secrets with ipsy." These words encapsulate ipsy's mission of empowering individuals to celebrate their uniqueness, experiment with beauty, and unlock their secret to looking and feeling their best.

Conclusion:The TV spot, 'Secreto de Belleza,' takes viewers on a captivating journey through the magical world of ipsy. It portrays the brand's commitment to diversity, self-expression, and personal empowerment. By showcasing how makeup can be a tool for transformation, ipsy inspires individuals to embrace their unique beauty and confidently express themselves. Through the magical mirror, ipsy unravels the secret to unlocking inner beauty, inviting all to indulge in the joy of self-discovery through makeup. With 'Secreto de Belleza,' ipsy emerges as more than just a beauty subscription service—it becomes a gateway to personal transformation and self-love.

ipsy TV commercial - Secreto de belleza produced for ipsy was first shown on television on September 14, 2020.