What the adidas Basketball TV commercial - Chapter 01: Remember the Why is about.

Title: Remember the Why: A Journey with adidas Basketball

Adidas Basketball takes viewers on an emotional journey in their TV spot, 'Chapter 01: Remember the Why,' featuring the captivating song "I'm Still in Love" by Alton Ellis. The commercial aims to remind athletes and fans alike of the passion and love that drives them to excel in the game of basketball.

As the commercial begins, we see a young basketball player, clad in Adidas gear, stepping onto an empty court. The camera zooms in on his focused expression as he recalls the very reason that he fell in love with basketball. The atmosphere around him shifts, representing a glimpse into his memories.

The scene transitions to a series of pivotal moments in the player's life: the feel of the basketball in his hands as a child, the roar of the crowd during his high school games, and the exhilaration of making a game-winning shot. These snippets capture the essence of the player's journey, highlighting the ups and downs that have shaped him into the player he is today.

As the montage continues, the background changes, emulating the various stages of the player's career and growth. From community courts to state championships, each level brings new challenges and opportunities for the player to prove himself. Yet, amidst the victories and defeats, his unwavering love for the game remains.

The essence of the spot lies in its ability to resonate with players at every level, evoking a sense of nostalgia and reminding them of their own journey. Whether it's the young child who dreams of one day becoming a professional player or the seasoned athlete who has experienced the highs and lows of the game, 'Chapter 01: Remember the Why' unites them all through a shared passion for basketball.

As the spot draws to a close, the camera returns to the present, showcasing the athlete standing on the court, reinvigorated with purpose and determination. The message is clear: no matter the obstacles, setbacks, or distractions faced along the way, the love for the game remains the driving force behind every successful player.

Adidas Basketball's TV spot, 'Chapter 01: Remember the Why,' accompanied by Alton Ellis' timeless hit "I'm Still in Love," serves as a powerful reminder of the emotional and personal connection individuals have with the game of basketball. It encapsulates the essence of the sport while motivating athletes to continue chasing their dreams and giving everything they have on the court. This chapter is just the beginning, with more captivating stories yet to unfold in the world of adidas Basketball.

adidas Basketball TV commercial - Chapter 01: Remember the Why produced for adidas was first shown on television on November 23, 2022.