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What the adidas TV commercial - Chapter 01: Remember The Why is about.

Title: adidas TV Spot - 'Chapter 01: Remember The Why'

Synopsis:In this captivating adidas TV spot titled 'Chapter 01: Remember The Why', the renowned sportswear brand takes viewers on an emotional journey while showcasing their commitment to inspiring athletes and celebrating individual dedication. Set to the iconic song "I'm Still In Love" by Alton Ellis, the spot captures the essence of adidas' core values and the powerful connection between athletes and their "why" - the driving force behind their ambitions and achievements.

Description:The TV spot begins with a close-up shot of an athlete lacing up their adidas sneakers, exuding a sense of determination and focus. The camera then pans out, revealing a montage of various sports, capturing the incredible moments of strength, resilience, and triumph experienced by athletes across different disciplines.

As the visuals unfold, the heartfelt lyrics of Alton Ellis' "I'm Still In Love" fill the air, enhancing the emotional impact of the commercial. The lyrics resonate with the audience, mirroring the unwavering passion and love that athletes have for their chosen sport.

The spot continues to showcase a diverse range of athletes, from young aspiring talents to seasoned professionals, all united by their shared love for their respective sports. Each athlete is seen training relentlessly, pushing their limits, and overcoming obstacles with sheer determination.

Throughout the spot, the powerful message of "Remember The Why" is echoed, urging viewers to reconnect with their purpose and the reasons they fell in love with their sport in the first place. This message acts as a reminder, encouraging athletes to stay true to their dreams and continue pursuing their goals, no matter the challenges they face.

The visual narrative of the TV spot is brought to life by adidas' signature sleek and stylish aesthetic. The brand's iconic logo is subtly incorporated, showcasing the athletes' loyalty to the Adidas brand and the trust they place in its products to aid their performance.

As the spot draws to a close, the camera returns to the close-up shot of the athlete from the beginning, revealing a refreshed sense of motivation and determination in their eyes. The screen then fades to black, leaving viewers inspired and motivated to pursue their own athletic journeys.

Adidas' TV spot, 'Chapter 01: Remember The Why', stands as a powerful testament to the brand's unwavering dedication to athletes and their pursuit of greatness. By capturing the essence of the athletes' passion, resilience, and love for their sport, the spot leaves a lasting impression on viewers, reminding them to never forget their "

adidas TV commercial - Chapter 01: Remember The Why produced for adidas was first shown on television on November 23, 2022.

Song from commercial adidas TV Spot, 'Chapter 01: Remember The Why' Song by Alton Ellis

The song "You Make Me So Very Happy" was originally written by Brenda Holloway, Patrice Holloway, Frank Wilson, and Berry Gordy. It was co-written and first recorded in 1967 by Brenda Holloway. However, Alton Ellis also recorded a version of the song.

The song is a heartfelt expression of love and gratitude towards a significant other. It conveys the joy and happiness that the person brings into the singer's life. The lyrics express how the love and presence of the person have made the singer feel complete and content.

Alton Ellis's rendition of "You Make Me So Very Happy" is a soulful and emotionally charged interpretation of the song. His smooth and captivating vocals add depth and intensity to the lyrics, creating a memorable rendition of the track.

The song has gained popularity over the years and has been covered by various artists. It has also been sampled and remixed in different musical genres, showcasing its enduring appeal and influence.

If you're interested in listening to Alton Ellis's version of "You Make Me So Very Happy," you can find it on platforms like YouTube or music streaming services.

Frequently Asked Questions about adidas tv spot, 'chapter 01: remember the why' song by alton ellis

adidas TV Spot, 'The Why' Featuring Chelsea Gray, Chiney Ogwumike, Aliyah Boston, Kahleah Copper, Nneka Ogwumike - iSpot.tv.

Sign up to track 120 nationally aired TV ad campaigns for adidas. In the past 30 days, adidas has had 37 airings and earned an airing rank of #2,326 with a spend ranking of #897 as compared to all other advertisers.

Though it may seem like your average campaign, “Remember The Why” is so much more - it's adidas Basketball ushering in an entirely new era. According to Eric Wise, the Global GM of the sub-label, the Three Stripes are “stripping away the excess and focusing [their] vision on the passion for the game.”

Headlined by a series of fast-paced films, the campaign welcomes a star-studded line up of David Beckham, Leon Goretzka and Ian Wright, actor and football fan, Jenna Ortega, as well as Argentina's World Cup hero, Lionel Messi.

Using Their Marketing Strategy to Build a Close Relationship with Their Audience. Adidas interacts with its customers. This creates a solid connection to keep them coming back for future purchases. The brand works to create excitement and enthusiasm around the world of sports on a personal and relatable level.

Set against the soundtrack of SL2's iconic song, 'On a Ragga Tip', fans see World Cup winner, Lionel Messi, alongside Mary Fowler, guiding both viewers and Jenna Ortega across the world to Fowler's home country of Australia, with preparations for the biggest women's sporting moment underway.

Adidas' mission statement is “To be the best sports brand in the world. Every day, we come to work to create and sell the best sports products in the world, and to offer the best service and consumer experience - and to do it all in a sustainable way.”

Adidas trefoil logo Found in its classic and heritage-style clothing and footwear products. The trefoil represents the brand's heritage and its connection to its roots in sports. The three leaves symbolize the brand's focus on diversity, inclusiveness, and global reach.

Set against the soundtrack of SL2's iconic song, 'On a Ragga Tip', fans see World Cup winner, Lionel Messi, alongside Mary Fowler, guiding both viewers and Jenna Ortega across the world to Fowler's home country of Australia, with preparations for the biggest women's sporting moment underway.

The name Adidas (written “adidas” by the company) is an abbreviation of the name of founder Adolf (“Adi”) Dassler. The Dassler family began manufacturing shoes after World War I. At the 1936 Berlin Olympics, the American track-and-field star Jesse Owens wore shoes that were reportedly a gift from Adi Dassler.

We see the world of sport and culture with possibility where others only see the impossible. 'Impossible is Nothing' is not a slogan for us. By being optimistic and knowing the power of sport, we see endless possibilities to apply this power and empower all people through action.

The "Impossible is Nothing" campaign was first launched by adidas in 2004 and is understood to be the brand's biggest advertising campaign. The campaign will be launched globally with a film series that features a diverse portfolio of eminent women from sport, fitness, and lifestyle.

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Advertisers

Advertisers of the adidas TV Spot, 'Chapter 01: Remember The Why' Song by Alton Ellis

adidas TV commercial - Chapter 01: Remember The Why
adidas

Adidas: History and OverviewAdidas AG is a German multinational corporation that designs and manufactures athletic shoes, apparel, and accessories. The company was founded in 1924 by Adolf Dassler and...

Agenices

Agenices of the adidas TV Spot, 'Chapter 01: Remember The Why' Song by Alton Ellis

adidas TV commercial - Chapter 01: Remember The Why
180LA

180LA is a full-service advertising agency that has been in operation since 2005. Based in Los Angeles, California, the company specializes in creating innovative and creative campaigns that help busi...

adidas TV commercial - Chapter 01: Remember The Why
MediaCom

MediaCom is a global advertising and media agency with a presence in 100 countries. The company was founded in the UK in 1986 and has since grown to become one of the largest media agencies in the wor...

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