What the Werthers Original TV commercial - Laugh and Smile is about.

Title: Werther's Original TV Spot, 'Laugh and Smile'

Once upon a time, in the quaint town of Sugarbrook, there was an enchanting little candy shop that attracted the attention of all who passed by. However, it was not just the delectable treats that drew people in; it was the magical atmosphere and everlasting joy that filled the air.

It was in this magical candy shop where the story of the Werther's Original TV spot, 'Laugh and Smile,' came to life. The commercial aimed to capture the essence of happiness and touch the hearts of viewers by showcasing the irresistible joy that came from enjoying Werther's Original caramel candies.

The TV spot opened with a panoramic view of Sugarbrook, a world that seemed straight out of a storybook with its charming cottages and vibrant gardens. The melodious sound of laughter echoed through the air, enticing viewers to embrace the happiness that awaited them.

In a little corner of Sugarbrook, tucked away behind a crimson door, stood the candy shop. The shopkeeper, an elderly gentleman named Mr. Werther, was a beloved figure within the town, known for his warmth and contagious laughter. He had a special gift - his laugh had the power to bring a smile to anyone's face.

The commercial introduced a diverse cast of characters from the town, each with their own unique story. There was Lily, a talented young musician who had once lost her passion for music but found it again through the simple delight of a Werther's Original. Then there was Mr. Jenkins, the grumpy old man who had forgotten what it meant to truly enjoy life until he tasted the sweet indulgence of a Werther's Original caramel.

As the story unfolded, we witnessed the transformative power of laughter and the joy that stemmed from savoring a Werther's Original. The TV spot captured moments of heartfelt connections and genuine laughter, drawing viewers into a world brimming with love, happiness, and the celebration of life's little pleasures.

The magic of the 'Laugh and Smile' TV spot was the way it seamlessly blended ordinary moments with extraordinary emotions. Whether it was a child sharing a candy with a new friend, a couple stealing a sweet moment together, or a family laughing around the kitchen table, the commercial transported viewers into a realm where simple acts of kindness and shared happiness brought people closer than ever before.

Closing with a poignant shot of Mr. Werther stepping out of the candy shop and joining a spontaneous street dance, the 'Laugh and Smile' TV spot culminated in a crescendo of laughter and celebration. It encouraged viewers of all ages to embrace the joy of life, one caramel at a time.

The impact of the 'Laugh and Smile' TV spot resonated far beyond Sugarbrook. It spread across the nation, touching hearts, and inspiring people to find moments of happiness in their own lives. The spirit of the Werther's Original commercial lived on, reminding everyone that genuine joy could be found in the simplest of pleasures, just like the smooth, buttery taste of a Werther's Original caramel.

And so, as the 'Laugh and Smile' TV spot drew to a close, it left viewers with a renewed appreciation for the power of laughter, the magic of shared moments, and the sweet indulgence of a Werther's Original caramel. As the screen faded to black, it was impossible to resist the warmth that welled up inside, prompting smiles and laughter that lingered long after the commercial had ended.

Werthers Original TV commercial - Laugh and Smile produced for Werther's Original was first shown on television on January 23, 2022.