Skittles's famous advertising slogan “Taste the Rainbow” urges consumers to experience a cross-sensory perception – to taste colours that can literally only be seen. Association has been a common persuasive technique used in many advertisements.

In 1947, the slogan was 'Taste the rainbow of fruit colours' and the essence of this has been carried through every single Skittles campaign since, although now it has been shortened to just 'Taste the rainbow'.

D'Arcy Masius Benton & Bowles Skittles' "taste the rainbow" theme was created by the New York ad agency D'Arcy Masius Benton & Bowles.

Nine years ago, Skittles took away its Lime flavour, which upset a lot of Skittles fans. To finally re-launch Lime, DDB Chicago decided to use something unusual for a brand: all of the online anger and hate directed at the brand. Skittles apologised to all 138,880 people who complained – individually.

According to an article on the history of candy from Penn State University, Skittles were first produced in the U.K. in 1974. The hard-shelled candies with a chewy inside landed in the U.S. in 1979 and got their "Taste the Rainbow" slogan in 1994 from an advertising agency in New York City.

If you've been paying attention to nutrition headlines lately, you may have noticed a recent lawsuit that claimed that Skittles - the colorful candies of “taste the rainbow” fame - were “unfit for human consumption” because of the presence of a “known toxin” called titanium dioxide.

According to an article on the history of candy from Penn State University, Skittles were first produced in the U.K. in 1974. The hard-shelled candies with a chewy inside landed in the U.S. in 1979 and got their "Taste the Rainbow" slogan in 1994 from an advertising agency in New York City.

No One Actually Knows Who Invented Them It's speculated that either Wrigley or some unknown British company created Skittles, but our personal favorite theory is that a man named Mr. Skittles looked at a rainbow and wondered how it would taste.

A skittle is a wooden object used as a target in the game of skittles. Skittles is a game in which players try to knock over as many skittles as they can out of a group of nine by rolling a ball at them.

The early skittles game was man-sized: a tall pole with a ball swung from a rope to knock down the pin. In the Netherlands and Germany, the same game was played by rolling a ball with fingerholes towards the pins. Dutch colonists brought their game to America where it developed into the modern sport of bowling.

Conclusion: All Skittles are halal, except Skittles Wild Berry Gummies, Skittles Original Gummies, and Squishy Clouds, which all contain pig-based gelatin.

Perhaps of North Germanic origin, from Old Norse skutill (“bolt, harpoon”), related to skjóta (“to shoot”), but the OED dismisses this connection as conjecture. The Old Norse word is related to Swedish and Danish skyttel (“shuttle, child's toy”). Compare also Old English sċytel (“a dart, bolt”).