Find out all about your favorite commercial!

What the TurboTax Super Bowl 2023 TV commercial - Dancer is about.

In the exhilarating TurboTax Super Bowl 2023 TV Spot, viewers are transported into a vibrant world of dance, celebration, and financial empowerment. The commercial opens with a sweeping shot of a bustling city street, filled with people of all walks of life going about their daily routines.

As the music begins to build, we catch glimpses of individuals, from a teacher to a firefighter, a doctor to a small business owner, all subtly moving to the beat. Each person embodies the spirit of confidence and joy, symbolizing the freedom that comes with mastering their taxes.

The camera then zooms in on a group of professional dancers, who enter the frame with their infectious energy and mesmerizing moves. Clad in dazzling costumes, they effortlessly glide through the city, captivating everyone around them. Their routines perfectly synchronizing with the rhythm of the track, creating an atmosphere of pure excitement.

Throughout the ad, snippets of TurboTax's user-friendly interface are seamlessly woven into the visuals, reminding viewers that tackling their taxes is no longer a daunting task. With TurboTax, anyone can navigate the complexities of tax season and emerge victorious, just like the dancers who effortlessly glide through their routines.

What makes this TurboTax Super Bowl TV Spot truly memorable is its choice of song. The iconic synth-pop hit "The Safety Dance" by Men Without Hats heightens the commercial's infectious energy. The upbeat melody and catchy lyrics perfectly complement the vibrant visuals, enhancing the sense of freedom and empowerment that TurboTax provides its users.

As the commercial reaches its climax, the city square transforms into a dynamic dance party for all, with people of all ages and backgrounds joining in the festivities. The commercial concludes with the TurboTax logo and tagline, "TurboTax: The Power to Keep Moving," reminding viewers that by taking control of their finances, they can unlock a world of possibilities.

Overall, TurboTax's Super Bowl 2023 TV Spot, 'Dancer' Song by Men Without Hats, is a captivating and empowering commercial that seamlessly blends the joys of dance with the confidence that comes with mastering one's taxes. It serves as a reminder that with TurboTax, financial empowerment is within reach for everyone.

TurboTax Super Bowl 2023 TV commercial - Dancer produced for TurboTax was first shown on television on February 7, 2023.

Song from commercial TurboTax Super Bowl 2023 TV Spot, 'Dancer' Song by Men Without Hats

The Safety Dance by Men Without Hats

"The Safety Dance" is a hit song by the Canadian new wave/synth-pop band Men Without Hats. It was released in Canada in 1982 as the second single from their debut album "Rhythm of Youth". The song became a huge success , reaching the top 10 in several countries, including the United States and the United Kingdom.

Meaning of the song

The meaning of "The Safety Dance" has been a topic of much debate and speculation over the years. According to Ivan Doroschuk, the songwriter and lead vocalist of Men Without Hats, the song is about nonconformity and standing up for oneself. However, he has also revealed that the song was inspired by a real-life incident where he was kicked out of a club for pogo dancing, which was considered dangerous by the bouncers.

Legacy and cultural impact

"The Safety Dance" has become a cultural touchstone of the 1980s new wave era. It has been featured in several films, TV shows, and video games, and has been covered and remixed by numerous artists. The song's catchy melody, quirky lyrics, and memorable music video have made it a timeless classic.

If you want to listen to the song, you can find it on various streaming platforms like Spotify and YouTube.

Frequently Asked Questions about turbotax super bowl 2023 tv spot, 'dancer' song by men without hats

That song is 'The Safety Dance' by Men Without Hats '" Pogoing was seen as more dangerous than more conventional disco dancing. Initially recorded as part of Men Without Hats' album "Rhythm of Youth," the song was remixed for its single version, and it slowly but surely gained steam on the charts.

TurboTax probably doesn't want people to feel stressed thinking about taxes. Naturally, it makes sense for the company to use a soothing, relaxing song, and it chose a great one in the form of "Plantasia" by Mort Garson.

But what is the song in the TurboTax commercial? That song is "The Safety Dance" by Men Without Hats, released in 1982 by the Canadian synth-pop band.

Every song in Rihanna's 2023 Super Bowl setlist

  • "B--- Better Have My Money"
  • "Where Have You Been?"
  • "Only Girl in the World"
  • "We Found Love"
  • "Rude Boy"
  • "Work"
  • "Wild Thoughts"
  • "Pour It Up"

Super Bowl 2023 - NFL fans sing 'Stay' ahead of Rihanna's return - ESPN.

jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meanings that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans.

Music for commercial use refers to music tracks that an individual has licensed in order to use them in for-profit commercial projects. When you license a song from PremiumBeat under our Premium license, you have the rights to use the track in your single commercial project in perpetuity.

Ivan DoroschukMen Without Hats / Lead singer Ivan Eugene Doroschuk (/ˈdɒrəstʃʌk, ˈdɒrəʃʌk/, French pronunciation: [ivɑ̃ øʒɛ̃ dɔʁɔʃyk]) (born 9 October 1957) is an American-born Canadian musician. He is the lead vocalist and founding member of Men Without Hats, best known for the hit song "The Safety Dance".

As the culmination of the “Come to TurboTax” campaign from Wieden+Kennedy, “Dancer” continues the messaging of “Don't Do Your Taxes.” The 45-second spot promotes Intuit's TurboTax Live Full Service, where people can hand off their taxes to a TurboTax expert, which gives them time to enjoy their lives.

2023 Super Bowl: Chris Stapleton performs national anthem, Babyface sings 'America the Beautiful' before game - CBSSports.com.

Rihanna After months of anticipation, Rihanna's performance at the 2023 Super Bowl halftime show took place at Arizona's State Farm Stadium tonight (February 12), and you can watch what went down below.

Rihanna is set to headline the 2023 Super Bowl halftime show, even though she declined the offer in 2019. In September 2022, Taylor Swift reportedly joined the group of musicians who turned down the opportunity.

Videos

Watch TurboTax Super Bowl 2023 TV Commercial, 'Dancer'

We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:

Advertisers

Advertisers of the TurboTax Super Bowl 2023 TV Spot, 'Dancer' Song by Men Without Hats

TurboTax Super Bowl 2023 TV commercial - Dancer
TurboTax

TurboTax is a software company that provides a range of financial tools and services to help individuals and businesses with tax preparation. Founded in the 1980s, TurboTax has emerged as one of the l...

Agenices

Agenices of the TurboTax Super Bowl 2023 TV Spot, 'Dancer' Song by Men Without Hats

TurboTax Super Bowl 2023 TV commercial - Dancer
Wieden+Kennedy

Wieden+Kennedy is a globally renowned creative advertising agency with its headquarters in Portland, Oregon. The company was founded in 1982 by two individuals by the name Dan Wieden and David Kennedy...

Products

Products Advertised

TurboTax
TV commercials

Similar commercials

TurboTax Live TV Spot, 'Brand Power: Find Every Dollar'
Jackson Hewitt TV Spot, 'Pizza'
462 January 24, 2023
Jackson Hewitt TV Spot, 'Wallet'
628 January 24, 2023
Jackson Hewitt TV Spot, 'Need Money?'
TurboTax TV Spot, 'Don't Do Your Taxes: Ice Climb'
Jackson Hewitt TV Spot, 'Pricey Pizza'
Famous Footwear TV Spot, 'Joy: BOGO'
693 November 18, 2018
Jackson Hewitt Online TV Spot, 'Free, Free, Free'
Jackson Hewitt TV Spot, 'Us vs. Them'
Famous Footwear TV Spot, 'Holiday Dinner Table: BOGO'
Keurig Brewer TV Spot, 'Hints: Bedtime'
Jackson Hewitt TV Spot, 'Empty Wallet'