What the GEICO TV commercial - Horror Movie: Its What You Do is about.

Title: GEICO TV Spot, 'Horror Movie: It's What You Do'

Introduction:In the realm of memorable and entertaining commercials, GEICO has consistently remained a top contender. In their iconic television spot, 'Horror Movie: It's What You Do', GEICO brings a fresh twist to the horror genre, adding a touch of humor to their advertising strategy. This article delves into the captivating storyline, the cast of characters, and the underlying message behind this unforgettable commercial.

The Plot:The commercial opens with a group of teenagers, typical horror movie victims, running away from an axe-wielding maniac in the dark and eerie forest. As they frantically search for an escape, intensity takes a surprising twist, not often seen in traditional horror movies.

The maniac stops abruptly, puzzled by the teens' behavior. They promptly enter a discussion on the GEICO mobile app and how it can effortlessly assist with savings on car insurance. The teens effortlessly switch from being terrified to being engaged and excited about the discounts and convenience provided by GEICO.

Cast of Characters:1. Axe-Wielding Maniac: The embodiment of classic horror movie tropes, the axe-wielding maniac initially instills fear in the viewers. However, his confusion and eventual participation in the discussion add a delightful twist to the character, making him more than just a one-dimensional villain.

2. Teenagers: The archetypal horror movie victims, the teens showcase a combination of fear and quick wit as they adapt to the unexpected turn of events. Their transition from being terrified to casually discussing insurance demonstrates their unique ability to find humor and humanity even in the most peculiar circumstances.

The Underlying Message:The primary objective of this GEICO TV spot is to highlight the ease and convenience of their mobile app, portraying it as a reliable tool to save money on car insurance. By cleverly integrating a horror movie scenario, GEICO engages the audience while subtly conveying the message that even in the most unexpected situations, GEICO is there to support and provide solutions.

The Impact:'Horror Movie: It's What You Do' became an instant hit. Its clever fusion of horror and comedy captivated audiences and generated considerable buzz, solidifying GEICO's reputation for creating memorable commercials. It also established a unique framework for future advertisements, encouraging GEICO to think creatively and explore unconventional avenues to engage their viewers.

Conclusion:'Horror Movie: It's What You Do' is a prime example of GEICO's ability to blend elements of horror and humor to produce

GEICO TV commercial - Horror Movie: Its What You Do produced for GEICO was first shown on television on September 28, 2014.